Your Results Are Our Focus

Blackhawk Network’s legacy is rooted in our proven record of disrupting the gift card industry time and time again. If you’re looking for new ways to leverage your gift cards to expand reach, increase loyalty and grow revenue, you’ve come to the right place. At Blackhawk, we are shaping the global future of branded payments—the prepaid products, technologies and network that connect brands and people.

With our Commerce Solutions, we can help you optimize a variety of gift card revenue opportunities, and do the heavy lifting for you as you expand your company’s gift card sales.

Increase Your Gift Card Category Sales by 30%

Read our case study to learn how Blackhawk Network helped one major North American retailer increase their gift card category sales by 30% YOY. Then start a conversation with one of our gift card experts.

Get the case study.

Retailer Solutions Help Grow Revenue in the Gift Card Category

If you want to increase gift card category sales in-store, online and through mobile apps, partner with Blackhawk Network. Join over 200,000 physical retail locations worldwide in optimizing revenue per square foot with our best-in-class fixtures. Your branded online and mobile app options use our proprietary technology to offer a frictionless customer experience when purchasing, gifting and using gift cards. Plus, with more than 1,000 gift card partners and our exclusive card products, we can customize your selection to include the best sellers for your market. You can enjoy gift card sales growth by leveraging all of our proven best practices, including merchandising, marketing and end-to-end support services.

Merchant Solutions Help Increase Sales of Your Gift Card

Your gift cards can be a powerful way to extend your brand’s reach and increase customer loyalty. That’s why we are dedicated to developing fresh, original ways for you to put more of your gift cards in shoppers’ hands. Our award-winning platforms make it easier for you to sell your digital and physical cards directly to global consumers and businesses. You can leverage the Blackhawk Network to access distribution opportunities in retail, loyalty, incentives, employee rewards, emerging payment and our exclusive branded payment products.

Digital Reseller Solutions Help Point and Cash-Back Programs Thrive

If you offer points or cash back on purchases, you can deepen consumer engagement by presenting a broader array of reward options. With Blackhawk Network, you can include plenty of popular gift card choices to encourage more frequent redemption. Plus, keep your participants more active by offering a variety of price points—including easily achievable lower-value options—and limited-time promotions. At Blackhawk Network, we can help you implement these best practices, and more.

Merchant Gift Cards

For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1 Plus, gift cards remain the most requested gift for a twelfth consecutive year, according to the National Retail Federation2.

That’s why it’s smart business to sell your own gift cards in-store, online and through our global branded payments network., “Global Gift Cards Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026,” 2018.

2The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1–11, 2018, and has a margin of error of plus or minus 1.2 percentage points.

Visa® Gift Cards

Visa Gift Cards are perennially popular for gift giving because they can be used everywhere Visa debit cards are accepted. These days, it’s more than just a last-minute gift that is bought off a rack. We offer shoppers the option to go online and design their own cards for a more personal and memorable gift. And there’s also a digital version, the Visa Virtual Gift Account, that can be delivered quickly via email.

Uniquely Ours

At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.

Happy Card Gift Cards

Our themed Happy Card gift cards take an interest, hobby or holiday and include six to eight merchants where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers.

Spafinder Gift Cards

Welcome at thousands of locations, this gift cards offers wellness, fitness, pampering and more. Whether recipients prefer barre or bootcamp, massage or meditation, Spafinder is a great way to give a stress-reducing experience.

Five BackTM Card

Although these prepaid cards can be used everywhere Visa debit cards are accepted, US cardholders get 5% back on their cards when they use them at over 50 participating merchants.

Digital Entertainment

Mobile phones, tablets and game consoles have forever changed how consumers interact with their music, games, movies and books. Blackhawk Network’s prepaid products have transformed how and where they pay for their entertainment—in-store, online or via a mobile device.

Prepaid Telecom

Prepaid wireless phone products—including airtime cards, SIM cards, handsets and online top-up options—are convenient and popular. That’s why we offer them through our in-store distribution network, making it easy for customers to access these products and providing retailers with another revenue opportunity.

Financial Services

Reloadable prepaid debit cards offer a smart way to spend and manage money. We offer a number of robust, alternative payment tools that help cash-based consumers load money on a convenient and secure debit card.


By positioning lottery gift cards in check-out lanes and on special fixtures in key locations, retailers can build lottery awareness and increase sales—without losing kiosk or customer service desk sales. Our QuickTicket™ gift cards are activated in-lane and give shoppers easy access to scratch-off quick pick numbers for PowerBall® or Mega Millions®. They simply pay for and activate the gift card at the in-lane register to enter the numbers in the next drawing.

Why Choose Blackhawk Network for Your Gift Card Programs?

Whether you are launching or refreshing a gift card program, Blackhawk Network offers the collaborative innovation and reliability you need to drive revenue. Our extensive network delivers scale while our comprehensive program management can optimize your program and amplify your sales.

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