What is conversational marketing?
See it in action

Powering Conversations Forward

The muscles are there if we just hit the gym

We implemented our AI Chatbot last year to begin interacting with users in new ways. What we find is that when a user engages with our bots, our conversion rates from those conversations are among the highest of any tactic. These interactions go well beyond generic bot interactions and can really be based on a variety of elements.

User-Based Approach

We have default playbooks for first time visitors to the site. But, it's time to add in the mix for speaking to them based on the channel they came from or content they previously interacted with on the site. Have they shown interest in digital incentives before? A bot interaction can be made that speaks directly to those benefits and our latest guide. Coming from a certain paid search campaign or banner campaign? Supplement the ads with on-site bot messaging.

Account-Based Approach

This approach is powerful for driving messaging to strategic accounts. Our data in the back room can know which account a user is tied to through a variety of connecting points. Once we understand they may be from one account or another, even with no history on our site and not part of our Marketo database, we can tie in messaging to speak to what we are targeting to their account.