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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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    EMPOWER YOUR WORKFORCE FROM WITHIN
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Conversational Marketing

Back to Digital 101

Conversational Marketing


Speak to users in a more human way, allowing them to quickly get where they want to go and take the next step.
What is conversational marketing?
Get a 2 minute intro now
See it in action
Our visitors are engaging today

Powering Conversations Forward


The muscles are there if we just hit the gym

We implemented our AI Chatbot last year to begin interacting with users in new ways. What we find is that when a user engages with our bots, our conversion rates from those conversations are among the highest of any tactic. These interactions go well beyond generic bot interactions and can really be based on a variety of elements.


User-Based Approach

We have default playbooks for first time visitors to the site. But, it's time to add in the mix for speaking to them based on the channel they came from or content they previously interacted with on the site. Have they shown interest in digital incentives before? A bot interaction can be made that speaks directly to those benefits and our latest guide. Coming from a certain paid search campaign or banner campaign? Supplement the ads with on-site bot messaging.


Account-Based Approach

This approach is powerful for driving messaging to strategic accounts. Our data in the back room can know which account a user is tied to through a variety of connecting points. Once we understand they may be from one account or another, even with no history on our site and not part of our Marketo database, we can tie in messaging to speak to what we are targeting to their account.

Show me the stats


The question on everyone's mind: does this sleek chat experience really move the needle? Not to worry! We have answers! This video showcases how to find those answers and what some of the numbers mean.

Quick teaser:

  • 23% of those who interact with the Incentives chatbot submit their contact info during the conversation
  • Close to 10% who interact with OmniCard's bot submit their contact info
  • Customer and Employee Rewards tend to be the focus areas for topics when it comes to the users selecting their interest

Get taught to build a bot


There are a few things to keep in mind when building bots. Cloning an existing playbook vs starting from scratch is recommended, as it will often have the core pieces for capturing emails and things that we need to have. Then you can edit the up front based on your needs.

A few considerations:

  • Tone is crucial—converse as if it is 5pm and you are with a friend vs a 7pm, white glove fondue dinner
  • Endless paths are not recommended...who enjoys that guy that just rambles on, and on, and on

Ready to drive your business results?
We’re here to help.

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