What Makes Customers Loyal?

Evolving consumer demands and technology have changed the way consumers shop, creating challenges for marketers looking for new ways to engage current and potential shoppers. New research from Blackhawk Network examines why consumers are loyal to brands and how that loyalty impacts their engagement with those brands.

Marketers have realized the positive impact that building brand loyalty has on driving engagement. The study suggests those looking to increase customer engagement should be seeking to maintain and acquire devoted customer relationships by focusing on the factors that are already driving loyalty, like positive customer experiences and a seamless payment process, which surprisingly outrank low prices.