Skip to main content
Home

Support

  • Shop cards
  • language
      • Global (English)
      • Australia (English)
      • Brazil (Portuguese)
      • Canada (English)
      • Dutch, Netherlands
      • Mexico (Spanish)
      • Singapore (English)
      • United Kingdom (English)

866.219.7533

  • Solutions
    • Commerce Solutions
    • Incentive Solutions
    • Employee Solutions
    • Payment Solutions
    • Corporate Solutions
    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
    Overview Retailers Merchants Digital Resellers
    Commerce Products
    Deck out your gift card category with all the right products.
    Gift Cards & eGift Cards Prepaid Cards Unique Gift Cards
    Integrated program services
    A full suite of services to make program management and delivery simple.
    Learn more
    When you need to incentivize people, trust us to offer a portfolio of the most desirable rewards.
    Overview Customer Incentives Employee Incentives Sales Incentives Health & Wellness Incentives Relief Support Incentive Resellers
    Incentive Products
    Prepaid cards, merchant gift cards and more!
    Gift Cards Prepaid Cards Digital Rewards & Reward Codes Reward Ordering
    Integrated program services
    A full suite of services to make program management and delivery simple.
    Learn more
    There are plenty of great opportunities to recognize your employees with ever-popular reward cards.
    Overview
    EMPOWER YOUR WORKFORCE FROM WITHIN
    Build better business health with the award-winning employee engagement platform that boosts performance, retention, and productivity.
    Go to Achievers site
    Integrated program services
    A full suite of services to make program management and delivery simple.
    Learn more
    Today’s technologies empower us to innovate new ways to pay and get paid.
    Overview
    Integrated program services
    A full suite of services to make program management and delivery simple.
    Learn more
    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
    Overview
    Corporate Products
    Choose the payment vehicle that aligns with your program.
    See all Gift Cards & eGift Cards Open-loop Cards Unique Gift Cards
    Integrated program services
    A full suite of services to make program management and delivery simple.
    Learn more
    Need insights on preferences when it comes to rewards and incentives?
    Get our guide
    Check out our latest ebook, "Promotions and the Power of Gift Cards”
    Get the resource
  • Products

    Product Menu

    Our Products
    We have more than 1,000 products across our commerce and incentive solutions.
    Commerce products Incentives products
    gift cards & eGift cards
    Popular single merchant gift cards are available in both plastic and electronic formats.
    Commerce Gift Cards Incentives Gift Cards
    Prepaid cards
    Visa® and Mastercard® Prepaid Cards can be used anywhere the network’s debit cards are accepted.
    Commerce Prepaid Cards Incentives Prepaid Cards
    Digital rewards & reward codes
    Digital entertainment, telecom, virtual accounts, digital gift card malls, eCodes and more.
    Go Digital
    Exclusively Ours
    Gift cards and prepaid cards, including custom filters, are only available from Blackhawk Network.
    Discover Exclusive Cards
    Read What’s Popular. “The Indispensable Guide To Rewards.”
    Get the guide
    Looking for the right solution for your remote teams?
    Explore digital rewards
  • Resources
  • Company

    Company Menu

    Blackhawk Network is an industry leader. We shape the future of global branded payments.
    About Us News & Press Awards Careers
    International
    With operations in 28 countries, Blackhawk Network is an innovative fintech company with global reach.
    Learn more
    Explore our international solutions by region
    Asia Pacific & Australia Canada Europe Latin America and Mexico

Mobile Menu

  • Solutions
    • Commerce Solutions
      • Overview
      • Merchants
      • Retailers
      • Digital Resellers
      • Integrated Program Services
    • Incentive Solutions
      • Overview
      • Customer Incentives
      • Employee Incentives
      • Sales Incentives
      • Incentive Resellers
      • Health & Wellness Incentives
      • Relief Support
      • Integrated Program Services
    • Employee Solutions
      • Overview
      • Go to Achievers site
      • Integrated Program Services
    • Payment Solutions
      • Overview
      • Integrated Program Services
    • Corporate Solutions
      • Overview
      • Integrated Program Services
  • Products
    • Gift Cards & eGift Cards
    • Prepaid Cards
    • Unique Gift Cards
    • Digital Rewards & Reward Codes
    • Reward Ordering
  • Resources
  • Company
    • About Us
    • News & Press
    • Awards
    • Careers
    • International
Let’s Talk
Let’s Talk
  • language
      • Global (English)
      • Australia (English)
      • Brazil (Portuguese)
      • Canada (English)
      • Dutch, Netherlands
      • Mexico (Spanish)
      • Singapore (English)
      • United Kingdom (English)

Support

  • Shop cards
Let’s Talk
Let’s Talk

Digital Ecosystem

Back to Digital 101

Our Digital Ecosystem


A quick recap of the systems, the terminology, and the approach.

Awareness Engine


These are the techniques we use to drive prospects to the site. Not all tools should be deployed across every campaign.

Paid Search

Hitting the most active intent audience across category, out-of-category and brand-related terms

Search Interest

Display that hits users who previously searched on a subject

List-based display

Coordinating with email content sent to individuals and hitting those individuals with display across the web

Account-based display

Hitting specific accounts with specific messaging to draw them in based on vertical

Social

Both organic and paid, with paid hitting certain accounts as well as positions

Email

Emails to prospects in our lists

Chatbot

Chatbot, currently Drift, aimed at understanding their product line of interest

Third-Party Display

Rakuten, HR.com and others allow us to reach new prospects

Paid Search

Hitting the most active intent audience across category, out-of-category and brand-related terms

Search Interest

Display that hits users who previously searched on a subject

List-based display

Coordinating with email content sent to individuals and hitting those individuals with display across the web

Account-based display

Hitting specific accounts with specific messaging to draw them in based on vertical

Social

Both organic and paid, with paid hitting certain accounts as well as positions

Email

Emails to prospects in our lists

Chatbot

Chatbot, currently Drift, aimed at understanding their product line of interest

Third-Party Display

Rakuten, HR.com and others allow us to reach new prospects

Consideration Engine


These are the executions to drive consideration once prospects begin interacting with our content.

Paid Search

Staying in front of those who previously visited the site who are again performing a related search

Trigger-based ads

Targeted based on previous site behavior

Account-based display

Serve up messaging aimed at driving the next piece of the conversation to holistic accounts

Social

Paid posts hitting them based on previous actions on the site

Email

Triggered emails to users we have in our database, based on behavior on the site

Chatbot

Dynamic playbooks aimed at increasing their consideration based on what they previously viewed on the site

Dynamic Content

Content on the site that serves up based on what their previous behavior indicated

Paid Search

Staying in front of those who previously visited the site who are again performing a related search

Trigger-based ads

Targeted based on previous site behavior

Account-based display

Serve up messaging aimed at driving the next piece of the conversation to holistic accounts

Social

Paid posts hitting them based on previous actions on the site

Email

Triggered emails to users we have in our database, based on behavior on the site

Chatbot

Dynamic playbooks aimed at increasing their consideration based on what they previously viewed on the site

Dynamic Content

Content on the site that serves up based on what their previous behavior indicated

Conversion


These are the tools we deploy to drive conversions when we see users are at the cusp of reaching the final piece of their decision tree.

Trigger-based display

Triggered ads hitting users who reach our sales forms, messaging based on which conduits they came in from before hitting sales form

Chatbot

Playbook aimed at converting them and allowing them to finish the process

Trigger-based display

Triggered ads hitting users who reach our sales forms, messaging based on which conduits they came in from before hitting sales form

Chatbot

Playbook aimed at converting them and allowing them to finish the process

Ready to drive your business results?
We’re here to help.

Let's talk
Let’s chat

Footer Links

  • Solutions
    • Commerce Solutions
    • Incentive Solutions
    • Employee Solutions
    • Emerging Payments
    • Corporate Solutions
  • Products
    • Gift Cards & eGift Cards
    • Prepaid Cards
    • Unique Gift Cards
    • Digital Commerce
  • Company
    • About Us
    • News & Press
    • Awards
    • Careers
    • Partner

Social

  • LinkedIn
  • Instagram
  • Facebook
  • Twitter
  • Youtube
  • Glassdoor

Support

  • Shop cards
  • Card Order Agreement
  • Commitment to Accessibility
  • Cookie Policy
  • Developer Portal
  • Partner Disclosure
  • Privacy policy
  • Terms of Use
  • © 2021 All rights reserved.

Blackhawk Network