Paid Search
Hitting the most active intent audience across category, out-of-category and brand-related terms
Digital Ecosystem
Awareness Engine
These are the techniques we use to drive prospects to the site. Not all tools should be deployed across every campaign.
Paid Search
Hitting the most active intent audience across category, out-of-category and brand-related terms
Search Interest
Display that hits users who previously searched on a subject
List-based display
Coordinating with email content sent to individuals and hitting those individuals with display across the web
Account-based display
Hitting specific accounts with specific messaging to draw them in based on vertical
Social
Both organic and paid, with paid hitting certain accounts as well as positions
Emails to prospects in our lists
Chatbot
Chatbot, currently Drift, aimed at understanding their product line of interest
Third-Party Display
Rakuten, HR.com and others allow us to reach new prospects
Consideration Engine
These are the executions to drive consideration once prospects begin interacting with our content.
Paid Search
Staying in front of those who previously visited the site who are again performing a related search
Trigger-based ads
Targeted based on previous site behavior
Account-based display
Serve up messaging aimed at driving the next piece of the conversation to holistic accounts
Social
Paid posts hitting them based on previous actions on the site
Triggered emails to users we have in our database, based on behavior on the site
Chatbot
Dynamic playbooks aimed at increasing their consideration based on what they previously viewed on the site
Dynamic Content
Content on the site that serves up based on what their previous behavior indicated
Conversion
These are the tools we deploy to drive conversions when we see users are at the cusp of reaching the final piece of their decision tree.
Trigger-based display
Triggered ads hitting users who reach our sales forms, messaging based on which conduits they came in from before hitting sales form
Chatbot
Playbook aimed at converting them and allowing them to finish the process