Dinner and a movie is the perfect night out for many people. Studio Movie Grill (SMG), which combines the two into a unique entertainment offering, wanted its customers to be able to share that experience with their friends and families. What better way to do so than through gift cards.
The problem was that SMG’s gift card program was one dimensional, relying on in-store sales and plastic cards sold online. The inability for customers to purchase and give SMG’s gift cards digitally meant that SMG could not capitalize on prime gift card giving opportunities like last-minute holiday shopping periods.
SMG launched with CashStar in April 2015 and rapidly achieved a 300 percent increase in plastic and digital gift card sales.
Key drivers of their success include:
Being able to offer digital gift cards in any denomination increased SMG’s average order value
SMG’s customers are able to personalize the cards with messages, photo uploads and several faceplate design options, making the experience more memorable and engaging for both senders and recipients
The CashStar Commerce platform has provided SMG the ability to execute targeted gift card-based marketing campaigns