August 18, 2015
Due to popularity among shoppers, gift cards are here to stay
Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools, according to new research released by Blackhawk Network. The research also revealed that gift cards and prepaid debit cards remain quite popular among shoppers today. In fact, one-third of consumers report using a prepaid debit card in the last year and almost half of consumers used gift cards last year. “Consumers still have a strong preference for traditional payment methods like debit cards and prepaid cards. Those payments tools are not going away anytime soon, even as interest in and usage of new payment methods grows,” said Teri Llach, chief marketing officer at Blackhawk Network.