September 9, 2015
eGifts Provide More Value to Retailers’ Gift Card Programs
Blackhawk Network’s new consumer research shows that, for the first time, more than half of gift card buyers have also tried egifts. Valuable to retailers’ gift card programs, the shopper data shows that egifting is following the overall trend of consumers increasingly shopping and purchasing on mobile devices and online.
“Physical gift cards still remain the top gifting choice, but our research indicates that retailers can make their gift card programs even more attractive by incorporating a robust egift element,” said Teri Llach, chief marketing officer for Blackhawk Network.
Key research findings identified significant opportunities for retailers to drive revenue with egifts including:
- Similar to physical gift cards, 82 percent of egift recipients surveyed spend more than the egift value.
- Seventy-six percent say that hearing about a promotion encourages them to spend their egift.
- Seventy-five percent tend to treat themselves when spending egifts.