Blackhawk Network https://blackhawknetwork.com Optimizing Commerce And Engagement Through Branded Payment Solutions Tue, 04 Dec 2018 22:04:53 +0000 en-US hourly 1 Blackhawk Network and Alipay Executives’ Insights Published in Fintech Finance https://blackhawknetwork.com/blackhawk-network-and-alipay-executives-insights-published-in-fintech-finance/ Wed, 14 Nov 2018 17:49:19 +0000 https://blackhawknetwork.com/?p=11041 Leading fintech publication Fintech Finance recently published an article featuring joint insights from Blackhawk Network and close partner Alipay–one of the world’s largest mobile and online payment platforms. In the article, Talbott Roche, CEO and president of Blackhawk Network, and Rita Liu, president of Alipay Canada, discussed emerging payments trends related to mobile, cashless payment […]

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Leading fintech publication Fintech Finance recently published an article featuring joint insights from Blackhawk Network and close partner Alipay–one of the world’s largest mobile and online payment platforms. In the article, Talbott Roche, CEO and president of Blackhawk Network, and Rita Liu, president of Alipay Canada, discussed emerging payments trends related to mobile, cashless payment lifestyles and set out best practices for engaging Chinese tourists visiting the U.S.

Roche and Liu analyzed how the payments behaviors of the growing population of Chinese tourists travelling to the U.S. and U.K. “may lend a helpful roadmap for engaging American and European consumers in the future.” Some of the main points examined include:

  • Chinese tourists’ preference for using mobile payments when traveling overseas
  • Widespread mobile payments use for shopping, dining and visits to tourist attractions
  • Chinese tourists’ significant purchasing power

Given the above trends, Roche and Liu recommended readers do the following to attract Chinese visitors and cater to their payment preferences:

  • Make consumer preference a priority by offering choice
  • Satisfy consumer demand for speed and convenience
  • Elevate mobile payments beyond payment tools to engagement tools

Read the full Fintech Finance article, starting on page 26.

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Holiday Shopping Preview: Blackhawk Network Reveals Top 2018 Consumer Gift Card Preferences; Dining and Movie Categories Expected to Lead Strong Gift Card Sales https://blackhawknetwork.com/holiday-shopping-preview-blackhawk-network-reveals-top-2018-consumer-gift-card-preferences/ Fri, 09 Nov 2018 19:14:26 +0000 https://blackhawknetwork.com/?p=11019 New report offers valuable insights into new opportunities for retailers to acquire and engage with holiday shoppers PLEASANTON, Calif. –  Nov. 9, 2018  – With the reveal of its 2018 holiday shopping preview today, Blackhawk Network expects strong holiday gift card sales led by the dining, movie, sporting goods, beauty supply and specialty home goods categories. […]

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New report offers valuable insights into new opportunities for retailers to acquire and engage with holiday shoppers

PLEASANTON, Calif. –  Nov. 9, 2018  – With the reveal of its 2018 holiday shopping preview today, Blackhawk Network expects strong holiday gift card sales led by the dining, movie, sporting goods, beauty supply and specialty home goods categories. The new report* examines trends from Blackhawk’s own U.S. sales data in addition to insights from its 2018 State of Consumer Gift Card Preferences survey. Offering a look at consumers’ top gift card preferences, the report provides marketers with useful insights to consider for their own holiday gift card and marketing programs.

“As a leader in the gift card marketplace, our sales data and consumer research can provide accurate, of-the-moment insights and analysis on what gift card consumers are buying, where they are buying them and when,” said Theresa McEndree, VP, Marketing at Blackhawk. “This data is a valuable resource for our clients and partners, and we’re able to use it to help them maximize the success of their own gift card programs by creating new opportunities to acquire and engage with new customers, particularly around the holidays. Whether received as a gift or offered as an incentive, gift cards and egifts have the power to respond to today’s top retailer marketing challenges, including driving in-store traffic, increasing incentive ecommerce checkout and spurring new customer acquisition.”

Key trends from the “2018 Holiday Shopping Preview: Top Gift Card Preferences Report” are included below. Go here for more information and additional insights.

Dining and movie gift cards to top holiday shopping lists; egifts continue to gain traction

  • Most popular holiday gift cards by category: The five gift card categories that were best-selling among U.S. consumers in December 2017 based on Blackhawk’s sales volume overall are: dining (movie and a meal), movie, sporting goods, beauty supply and specialty home goods.
  • eGifts continue to gain momentum: Physical gift cards are the first choice among consumers overall, but egifts are growing in popularity. Four categories where egifts are gaining traction include: office supply, grocery, general entertainment and travel.
  • Top five fastest-growing categories: The gift card categories that are growing fastest based on year-over-year U.S. sales data are: gaming, travel, upscale/fine dining, beauty supply and ticket services.
  • Most popular online categories: The gift card categories that shoppers most frequently purchase online based on Blackhawk’s data are: online retail, casual dining, home center and hardware, clothing and books and movie and music apps.

Demand for gift cards overall remains high
According to the National Retail Federation1, gift cards remain the most requested gift for a twelfth consecutive year. Blackhawk’s consumer gift card research found that second only to birthdays, winter holidays are the number two reason people purchase gift cards for someone else, and 87 percent of consumers say they have purchased a gift card for someone else.

Shoppers will look to explore gift card innovations
This year, holiday shoppers will be able to explore some of the newer gift card options to hit the market: Blackhawk’s new line of curated gift cards, called Happy Cards™, feature a variety of retailers and restaurants on one card. Happy Cards are perfect for gifting on special occasions to targeted recipients, such as women, men, kids, teens and foodies. 

Consumers and employees want gift cards as holiday incentives
Consumers and employees want gift cards as holiday incentives

  • Eight-in-10 consumers surveyed find promotions involving physical gift cards are more influential when it comes to purchase decisions than other options like bonus dollars, coupons and digital gift cards.
  • Most surveyed consumers (82 percent) would prefer receiving a gift card or prepaid card over other incentive options like discounts, checks or merchandise.
  • Gift card incentives are also extremely popular among employees. Consumers surveyed reported that gift card rewards from employers are comparable in popularity to cash rewards. Sixty-nine percent of employees would like to receive a gift card as a reward from an employer, compared to the 73 percent that would prefer a cash incentive.

Personalization is key for holiday gift-givers
Blackhawk’s consumer gift card research found that 66 percent of consumers are interested in a gift card personalized for the holidays. The top three types of personalization that get people to purchase more gift cards are: personalized gift cards specifically for the holidays, gift cards with a personalized message, a personalized message in a greeting card.

Gift cards can help alleviate the frustrations of post-holiday returns
According to the National Retail Foundation, nearly two-thirds of consumers returned at least one item this past holiday season and 27 percent bought items specifically with the intention to return them later2. Gift cards can help alleviate some of these frustrations for retailers. Blackhawk’s 2018 Consumer Gift Card Preference survey found:

  • Forty-two percent of consumers surveyed use gift cards they receive right away.
  • Fifty-nine percent of consumers surveyed often spend more than the amount on the gift card, with 15 percent doing so every time, especially men and younger generations.
  • Sixty-three percent of consumers surveyed show interest in receiving a gift card in exchange for a returned retail item.

Blackhawk provides a wide range of gift card solutions that help brands and marketers drive revenue and connect to their audiences.

*About the “2018 Holiday Shopping Preview: Top Gift Card Preferences” Report
The findings were derived from internal sales data from Blackhawk Network. All data referenced is Blackhawk proprietary settlement data from the 2016 and 2017 calendar years (January 3, 2016‒December 31, 2016 and January 1, 2017‒December 30, 2017). Data from 2016 was used to determine year-over-year change and compared with 2017 data to establish trends. Over 50,000 merchant locations across the United States were included in the analysis, which represent the locations open for business in 2016 and 2017.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

1 The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1‒11 and has a margin of error of plus or minus 1.2 percentage points.

2 The “2017 Holiday Shopping Behavior Survey” was conducted for NRF by ORC International. The survey of 2,040 consumers was conducted March 29–April 2, 2017 and has a margin of error of plus or minus 2 percent.

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Blackhawk Network Executive Interviewed by Incentive Magazine https://blackhawknetwork.com/blackhawk-network-executive-interviewed-by-incentive-magazine/ Thu, 18 Oct 2018 15:00:06 +0000 https://blackhawknetwork.com/?p=10993 Top loyalty publication Incentive Magazine recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, to get her perspective about why gift cards have become ubiquitous rewards. In the article, Theresa pointed out that “Gift card recipients are now accustomed to the flexibility that gift cards offer.” She further discussed recent Blackhawk Network and […]

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Preferences

Top loyalty publication Incentive Magazine recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, to get her perspective about why gift cards have become ubiquitous rewards. In the article, Theresa pointed out that “Gift card recipients are now accustomed to the flexibility that gift cards offer.”

She further discussed recent Blackhawk Network and Hawk Incentives research studies that revealed notable shifts in gift card preferences. For instance, people value choice more than any specific reward, recipients want omni-delivery – digital, physical and wallet-enabled, consumers expect to receive their rewards and incentives soon after earning them and more.

Read the full Incentive Magazine article here.

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CustomerThink Shares Blackhawk Network’s Research About Rewards-Based Promotions https://blackhawknetwork.com/customerthink-shares-blackhawk-networks-research-about-rewards-based-promotions/ Tue, 16 Oct 2018 15:00:21 +0000 https://blackhawknetwork.com/?p=10988 CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses. She further summarized […]

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CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses.

She further summarized that the research found reward-based programs are effective tools used to boost brand image, encourage repeat purchases, drive greater profitability, elevate brand image and help achieve specific business goals. In short, rewards-based promotions keep today’s empowered shoppers coming back for more.

Read the full CustomerThink article here.

Consumer Shopping

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Blackhawk Network Executive Expertise Published in HR.com https://blackhawknetwork.com/blackhawk-network-executive-expertise-published-in-hr-com/ Thu, 11 Oct 2018 15:00:21 +0000 https://blackhawknetwork.com/?p=10982 Leading human resources publication HR.com recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about employee benefits based on Hawk Incentives research. In the article titled, “Time For A Checkup,” McEndree shared advice on how businesses can create wellness programs that boost employee satisfaction and engagement. McEndree revealed insights about […]

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Leading human resources publication HR.com recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about employee benefits based on Hawk Incentives research. In the article titled, “Time For A Checkup,” McEndree shared advice on how businesses can create wellness programs that boost employee satisfaction and engagement.

McEndree revealed insights about why businesses should offer a wellness program, or how they can step up their current program in place, including:

  • People want wellness programs
  • Few employees are offered wellness rewards
  • Employees have a wellness reward preference
  • Paying attention to wellness reward value and frequency

Read the full HR.com article here.


Blackhawk Network Wellness

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Blackhawk Network Named “Vendor of the Year” by Weis https://blackhawknetwork.com/blackhawk-network-named-vendor-of-the-year-by-weis/ Wed, 03 Oct 2018 15:00:13 +0000 https://blackhawknetwork.com/?p=10972 Recently, Blackhawk Network had the distinct honor of being named “Vendor of the Year” by its Gift Card Mall distribution partner Weis Markets. Selected for driving sales growth as well as providing exceptional service, the Blackhawk team was presented with the award at Weis’ Strategic Alignment Summit, where over 100 of its vendor partners were […]

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Recently, Blackhawk Network had the distinct honor of being named “Vendor of the Year” by its Gift Card Mall distribution partner Weis Markets. Selected for driving sales growth as well as providing exceptional service, the Blackhawk team was presented with the award at Weis’ Strategic Alignment Summit, where over 100 of its vendor partners were in attendance.

Shout-outs are in order for the Blackhawk team that manages the Weis account, including John Farrell, Dammon Stutes, Jennifer Silverstein and Eldon Nichols. And of course, a big thank you to Weis for this tremendous accolade!



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Hawk Incentives Infographic: Reward-Based Promotions Outperform Discount-Based Promotions https://blackhawknetwork.com/hawk-incentives-infographic-reward-based-promotions-outperform-discount-based-promotions/ Tue, 25 Sep 2018 16:00:25 +0000 https://blackhawknetwork.com/?p=10962 Hawk Incentives recently published an infographic detailing the differences between reward- and discount-based promotions. Among the major highlights was a summary of why companies choose reward-based promotions, such as rebates, instead of discounts offered at checkout. Many marketers surveyed leaned toward rewards because they are more effective in increasing revenue, driving purchase intent, propelling loyalty […]

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Hawk Incentives recently published an infographic detailing the differences between reward- and discount-based promotions. Among the major highlights was a summary of why companies choose reward-based promotions, such as rebates, instead of discounts offered at checkout. Many marketers surveyed leaned toward rewards because they are more effective in increasing revenue, driving purchase intent, propelling loyalty programs, boosting customer engagement and more.

The infographic findings were culled from a research study completed in early 2018 by leading market intelligence firm, Aberdeen Group, which interviewed more than 200 businesses regarding their promotional strategies.
Top takeaways include:

  • Giving rewards can make marketing dollars work harder and drive purchase intent.
  • Companies that use rewards-based promotions can experience higher annual revenue increases year-over-year.
  • Reward-based promotions are used to foster customer engagement.
  • Marketers that choose reward-based promotions want a premium brand image versus one known for frequent discounting.

Download the Hawk Incentives “How Reward-Based Promotions Outperform Discount-Based Promotions” infographic here.

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Payments Journal Shares Blackhawk Network’s Thought Leadership on Gift Card Demand https://blackhawknetwork.com/payments-journal-shares-blackhawk-networks-thought-leadership-on-gift-card-demand/ Thu, 20 Sep 2018 16:00:05 +0000 https://blackhawknetwork.com/?p=10957 Payments Journal, a leading payments publication, recently published insights from Theresa McEndree, vice president of marketing at Blackhawk Network, about Blackhawk’s recent study examining the state of consumer gift card preferences in 2018. In the article, Theresa discusses how “changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations.” She further […]

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Gift Cards

Payments Journal, a leading payments publication, recently published insights from Theresa McEndree, vice president of marketing at Blackhawk Network, about Blackhawk’s recent study examining the state of consumer gift card preferences in 2018. In the article, Theresa discusses how “changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations.”

She further summarizes other key trends such as the growing consumer interest in digital gift card options, millennials’ interest in purchasing gift cards via contextual commerce, how physical and digital gift card program growth relies on hyper-personalization and how consumers prefer stored value cards over other incentives. Together, these factors are major contributors to the gift card juggernaut in the economy.

Read the full Payments Journal article here.

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Hawk Incentives Insights, Capabilities Profiled by RewardExpert.com https://blackhawknetwork.com/hawk-incentives-insights-capabilities-profiled-by-rewardexpert-com/ Tue, 18 Sep 2018 20:15:02 +0000 https://blackhawknetwork.com/?p=10952 Reward industry news outlet RewardExpert.com recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, about Hawk Incentives’ reward program services and industry research. Titled “Hawk Incentives Helps Businesses Build Loyal Customers with Incentive Programs,” the article features McEndree’s tips for designing effective reward programs and prominently features Hawk Incentives rewards and incentives research. […]

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Reward industry news outlet RewardExpert.com recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, about Hawk Incentives’ reward program services and industry research. Titled “Hawk Incentives Helps Businesses Build Loyal Customers with Incentive Programs,” the article features McEndree’s tips for designing effective reward programs and prominently features Hawk Incentives rewards and incentives research.

McEndree pointed to data that highlights the rising consumer adoption of rewards and incentives programs—especially among millennials. This demographic belongs to the most loyalty programs on average across generations and is also the most active. Hawk Incentives industry research on reward and incentive program adoption, paired with McEndree’s tips on designing an effective reward program, helps readers build effective loyalty programs.

Click here to access the full article.

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Blackhawk Network’s Consumers Gift Card Preferences Research Published in MarketingProfs https://blackhawknetwork.com/blackhawk-networks-consumers-gift-card-preferences-research-published-in-marketingprofs/ Thu, 13 Sep 2018 20:34:54 +0000 https://blackhawknetwork.com/?p=10946 MarketingProfs, a leading marketing media publication, recently showcased Blackhawk Network’s research entitled, “The State of Consumer Gift Card Preferences in 2018.” The article noted that “although consumers now favor the purchase of physical gift cards, digital gift card purchases are becoming increasingly popular.” Summarizing the research, the article reiterated that the purchasing of gift cards […]

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MarketingProfs, a leading marketing media publication, recently showcased Blackhawk Network’s research entitled, “The State of Consumer Gift Card Preferences in 2018.” The article noted that “although consumers now favor the purchase of physical gift cards, digital gift card purchases are becoming increasingly popular.”

Summarizing the research, the article reiterated that the purchasing of gift cards is as strong as ever. With their mass appeal and seemingly endless range of options in physical, digital and mobile forms, there are many new and evolving ways for brands and organizations to consider using gift cards to engage with their audiences.

Read the full MarketingProfs article here.

Interest in digital gift card options

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