Blackhawk Network https://blackhawknetwork.com Optimizing Commerce And Engagement Through Branded Payment Solutions Fri, 15 Feb 2019 23:18:30 +0000 en-US hourly 1 Blackhawk Network Research: Loyalty Members Want More Redemption Opportunities https://blackhawknetwork.com/loyalty-members-want-more-redemption-opportunities/ Tue, 22 Jan 2019 22:50:44 +0000 https://blackhawknetwork.com/?p=11150 Consumers want to redeem well before they hit $100 in rewards; most prefer reward cards over other reward options, especially younger generations PLEASANTON, Calif. –  Jan. 22, 2019  – According to recent research*, loyalty program members surveyed want more accessible redemption opportunities and prefer to redeem their points at least once a year. Furthermore, they want […]

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Consumers want to redeem well before they hit $100 in rewards; most prefer reward cards over other reward options, especially younger generations

PLEASANTON, Calif. –  Jan. 22, 2019  – According to recent research*, loyalty program members surveyed want more accessible redemption opportunities and prefer to redeem their points at least once a year. Furthermore, they want to redeem well before they hit the $100 mark in reward earnings and prefer a reward card over any other reward option, especially younger generations. These are among the findings of the latest research commissioned by global financial technology company, Blackhawk Network.

The research findings were published in an ebook, “A Heart-to-Heart About Increasing Loyalty” and were based on a survey of more than 1,500 American adults on their preferences and attitudes toward loyalty programs across a range of categories, including retail, airline, hotel, food & beverage, online retail, bank, gym, telecom and utility.

Other key findings of the research include:

The average consumer belongs to six loyalty programs, but is only active in four: Most consumers surveyed (87 percent) belong to at least one loyalty program with respondents estimating that they belonged to 6.2 loyalty programs, on average. However, respondents report that of the loyalty programs they participate in, they are only active in 3.9, on average.

Consumers want more redemption opportunities:  Loyalty members in food & beverage, online retail, gym and retail programs report the highest engagement; roughly nine out of ten surveyed loyalty members in each category report redeeming their loyalty points at least once a year. Additionally, a majority of surveyed loyalty members in those categories consider themselves frequent redeemers, cashing in their loyalty points four or more times throughout the year.  When examining when loyalty members redeem their points, only surveyed members of an airline and/or hotel chain loyalty program usually wait until they have at least one hundred dollars in rewards to redeem their points. For members of the other surveyed categories, most members would rather redeem well before that threshold—especially members of online retail (85 percent), utility (76 percent), phone (75 percent) and bank (68 percent) programs.

The digital divide in reward preference: Overall, loyalty program participants prefer reward cards over other reward options with more than half of surveyed consumers in most categories studied opting for a prepaid or gift card. Reward cards are most popular for online retailers (70 percent), phone companies (65 percent), utility companies (61 percent), retailers (56 percent) and banks (56 percent). However, when examining whether consumers prefer physical or digital rewards, participants were generally divided. The research shows there is a desire for both physical and digital rewards, and gift and prepaid cards.

“Effective loyalty programs keep participants engaged and continuously coming back for more. Our research found that participants in programs with the highest engagement are redeeming their loyalty points at least once a year, and in some categories, the majority of consumers are redeeming at least four times a year,” said Theresa McEndree, vice president of marketing, Blackhawk Network. “Combined with the fact that most consumers want to redeem their rewards well before the $100 mark, our findings suggest that retailers and organizations can increase consumer engagement with their loyalty program by simply offering the right rewards at the right values.”

To download the complete “A Heart-to-Heart About Increasing Loyalty” ebook, click here.

*About Consumer Loyalty Verticals Research
The consumer loyalty verticals research was an online survey conducted independently by Leger on behalf of Blackhawk Network between February 5 and February 15, 2018. The sample size included 1,500 American respondents ages 18+. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.

About Blackhawk Network
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit BlackhawkNetwork.comCashStar.comHawkCommerce.comHawkIncentives.com or our product websites GiftCards.comGiftCardMall.comGiftCardLab.com and OmniCard.com.

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2018 Holiday Shopping Preview: The Gift Cards Topping Wish Lists This Holiday Season https://blackhawknetwork.com/2018-holiday-shopping-preview-the-gift-cards-topping-wish-lists-this-holiday-season/ Fri, 21 Dec 2018 15:00:09 +0000 https://blackhawknetwork.com/?p=11119 Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and offers a look at the top gift card categories people want for the holidays. Gift cards have been the most requested gift among U.S. consumers for 12 years and counting, according to the National Retail Federation. […]

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Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and offers a look at the top gift card categories people want for the holidays. Gift cards have been the most requested gift among U.S. consumers for 12 years and counting, according to the National Retail Federation.

The top gift card category findings include:

  • The most popular holiday gift card categories are: dining (movie and a meal), movie, sporting goods, beauty supply and specialty home goods.
  • Physical gift cards are still the first choice among consumers overall, but egifts are growing in popularity. Four categories where egifts are gaining traction include: office supply, grocery, general entertainment and travel.
  • The gift card categories that are growing the fastest based on our year-over-year sales data are; gaming, travel, upscale/fine dining, beauty supply and ticket services.
  • The gift card categories that shoppers are most frequently purchasing online based on our data are: online retail, casual dining, home center and hardware, clothing and books and movie and music apps.

For the full research findings, check out additional insights published in our “Top Gift Card Preferences” infographic.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

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Blackhawk Network Executive Shares Gift Card Sales Tactics in Dealerscope https://blackhawknetwork.com/blackhawk-network-executive-shares-gift-card-sales-tactics-in-dealerscope/ Wed, 19 Dec 2018 15:00:08 +0000 https://blackhawknetwork.com/?p=11114 A leading source of consumer technology news, Dealerscope recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about effective gift card sales strategies that retailers can use around the holidays. In the article, McEndree recommends several creative tactics for gift card promotions that can help retailers grow sales, direct shopper […]

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A leading source of consumer technology news, Dealerscope recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about effective gift card sales strategies that retailers can use around the holidays.

In the article, McEndree recommends several creative tactics for gift card promotions that can help retailers grow sales, direct shopper behavior and create more long-lasting customer engagement.

A few top suggestions include:

  • Offering incentives to shoppers for participating in certain gift card promotions through a rewards or loyalty program
  • Assembling a smart gift card mix to cover the spread between stocking stuffers and standalone gifts
  • Pairing gift card promotions with merchandise to provide shoppers with added rewards for buying specific products and also encourage higher spending
  • Designing unique and fun holiday-inspired displays that attract attention and invite interaction
  • Encouraging online gift card sales to drive web traffic and reach more digitally-savvy shoppers

Read the full Dealerscope article here.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

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2018 Holiday Shopping Preview: Gift Cards Can Alleviate Frustrations of Post-Holiday Returns https://blackhawknetwork.com/2018-holiday-shopping-preview-gift-cards-can-alleviate-frustrations-of-post-holiday-returns/ Mon, 17 Dec 2018 15:00:30 +0000 https://blackhawknetwork.com/?p=11105 Post-holiday returns can be a sore point for retailers. In a perfect world, people are completely satisfied with the purchases they make and the gifts they receive. In reality, nearly two-thirds of consumers returned at least one item this past holiday season and 27 percent bought items specifically with the intention to return them later, […]

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Post-holiday returns can be a sore point for retailers. In a perfect world, people are completely satisfied with the purchases they make and the gifts they receive. In reality, nearly two-thirds of consumers returned at least one item this past holiday season and 27 percent bought items specifically with the intention to return them later, according to the National Retail Foundation*. Fortunately, gift cards can help alleviate some of these frustrations for retailers.

Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and provides marketers with useful insights to consider for their own holiday gift card and marketing programs.

The report revealed that:

  • Forty-two percent of consumers surveyed use gift cards they receive right away.
  • Fifty-nine percent of consumers surveyed often spend more than the amount on the gift card, with 15 percent doing so every time, especially men and younger generations.
  • Sixty-three percent of consumers surveyed show interest in receiving a gift card in exchange for a returned retail item.

For more information and additional insights, click here.

*The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1‒11 and has a margin of error of plus or minus 1.2 percentage points.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

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Blackhawk Network CEO and President, Talbott Roche, Recognized on 2018 “Bay Area Most Admired CEOs” List https://blackhawknetwork.com/blackhawk-network-ceo-and-president-talbott-roche-recognized-on-2018-bay-area-most-admired-ceos-list/ Thu, 13 Dec 2018 15:00:36 +0000 https://blackhawknetwork.com/?p=11108 Top business media outlet San Francisco Business Times has honored Blackhawk Network CEO and President, Talbott Roche, as one of its 2018 “Bay Area Most Admired CEOs.” This exclusive list celebrates executives across a multitude of industries who demonstrate a track record of exceptional leadership, business performance and philanthropic contributions. Roche is credited for her […]

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Top business media outlet San Francisco Business Times has honored Blackhawk Network CEO and President, Talbott Roche, as one of its 2018 “Bay Area Most Admired CEOs.”

This exclusive list celebrates executives across a multitude of industries who demonstrate a track record of exceptional leadership, business performance and philanthropic contributions. Roche is credited for her extraordinary leadership and strong business acumen which has led Blackhawk through significant change and growth, particularly in third-party retailing of gift cards, digital payments and incentives.

When asked to reflect on her leadership approach, Roche responded that, “The business values I try to promote, instill and demonstrate as a leader are a sense of commitment, accountability and a bias for action. We encourage our employees to embrace these essential business values to help Blackhawk Network maintain its position as one of the largest third-party distributors of gift cards in the world.”

The full list of the 2018 “Bay Area Most Admired CEOs” is available here. To read the profile on Roche, click here.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

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2018 Holiday Shopping Preview: Gift Cards Top Wish Lists for Consumers and Employees Incentives https://blackhawknetwork.com/bhn-holiday-shopping-previewresearch-gift-cards-top-wish-lists-for-consumers-and-employees-incentives/ Tue, 11 Dec 2018 15:00:13 +0000 https://blackhawknetwork.com/?p=11082 Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and provides marketers with useful insights to consider for their own holiday gift card and marketing programs. The new report looks at trends from Blackhawk’s own U.S. sales data as well as insight from its 2018 State […]

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Blackhawk Network recently released its latest research, 2018 Holiday Shopping Preview, which examines consumers’ top gift card preferences and provides marketers with useful insights to consider for their own holiday gift card and marketing programs. The new report looks at trends from Blackhawk’s own U.S. sales data as well as insight from its 2018 State of Consumer Gift Card Preferences survey.

The report revealed that gift cards are quite the popular holiday incentive. Consumers find promotions involving physical gift cards more influential when it comes to purchase decisions than other options, and employees find them comparable in popularity to cash rewards.

According to the report:

  • Eight in 10 consumers surveyed find promotions involving physical gift cards more influential when it comes to purchase decisions than other options like bonus dollars, coupons and digital gift cards.
  • Most surveyed consumers (82 percent) would prefer receiving a gift card or prepaid card over other incentive options like discounts, checks or merchandise.
  • Gift card incentives are also extremely popular among employees. Consumers surveyed reported that gift card rewards from employers are comparable in popularity to cash rewards. Sixty-nine percent of employees would like to receive a gift card as a reward from an employer, compared to the 73 percent that would prefer a cash incentive.

For more information and additional insights, click here.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

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Blackhawk Network and Alipay Executives’ Insights Published in Fintech Finance https://blackhawknetwork.com/blackhawk-network-and-alipay-executives-insights-published-in-fintech-finance/ Wed, 14 Nov 2018 17:49:19 +0000 https://blackhawknetwork.com/?p=11041 Leading fintech publication Fintech Finance recently published an article featuring joint insights from Blackhawk Network and close partner Alipay–one of the world’s largest mobile and online payment platforms. In the article, Talbott Roche, CEO and president of Blackhawk Network, and Rita Liu, president of Alipay Canada, discussed emerging payments trends related to mobile, cashless payment […]

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Leading fintech publication Fintech Finance recently published an article featuring joint insights from Blackhawk Network and close partner Alipay–one of the world’s largest mobile and online payment platforms. In the article, Talbott Roche, CEO and president of Blackhawk Network, and Rita Liu, president of Alipay Canada, discussed emerging payments trends related to mobile, cashless payment lifestyles and set out best practices for engaging Chinese tourists visiting the U.S.

Roche and Liu analyzed how the payments behaviors of the growing population of Chinese tourists travelling to the U.S. and U.K. “may lend a helpful roadmap for engaging American and European consumers in the future.” Some of the main points examined include:

  • Chinese tourists’ preference for using mobile payments when traveling overseas
  • Widespread mobile payments use for shopping, dining and visits to tourist attractions
  • Chinese tourists’ significant purchasing power

Given the above trends, Roche and Liu recommended readers do the following to attract Chinese visitors and cater to their payment preferences:

  • Make consumer preference a priority by offering choice
  • Satisfy consumer demand for speed and convenience
  • Elevate mobile payments beyond payment tools to engagement tools

Read the full Fintech Finance article, starting on page 26.

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Holiday Shopping Preview: Blackhawk Network Reveals Top 2018 Consumer Gift Card Preferences; Dining and Movie Categories Expected to Lead Strong Gift Card Sales https://blackhawknetwork.com/holiday-shopping-preview-blackhawk-network-reveals-top-2018-consumer-gift-card-preferences/ Fri, 09 Nov 2018 19:14:26 +0000 https://blackhawknetwork.com/?p=11019 New report offers valuable insights into new opportunities for retailers to acquire and engage with holiday shoppers PLEASANTON, Calif. –  Nov. 9, 2018  – With the reveal of its 2018 holiday shopping preview today, Blackhawk Network expects strong holiday gift card sales led by the dining, movie, sporting goods, beauty supply and specialty home goods categories. […]

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New report offers valuable insights into new opportunities for retailers to acquire and engage with holiday shoppers

PLEASANTON, Calif. –  Nov. 9, 2018  – With the reveal of its 2018 holiday shopping preview today, Blackhawk Network expects strong holiday gift card sales led by the dining, movie, sporting goods, beauty supply and specialty home goods categories. The new report* examines trends from Blackhawk’s own U.S. sales data in addition to insights from its 2018 State of Consumer Gift Card Preferences survey. Offering a look at consumers’ top gift card preferences, the report provides marketers with useful insights to consider for their own holiday gift card and marketing programs.

“As a leader in the gift card marketplace, our sales data and consumer research can provide accurate, of-the-moment insights and analysis on what gift card consumers are buying, where they are buying them and when,” said Theresa McEndree, VP, Marketing at Blackhawk. “This data is a valuable resource for our clients and partners, and we’re able to use it to help them maximize the success of their own gift card programs by creating new opportunities to acquire and engage with new customers, particularly around the holidays. Whether received as a gift or offered as an incentive, gift cards and egifts have the power to respond to today’s top retailer marketing challenges, including driving in-store traffic, increasing incentive ecommerce checkout and spurring new customer acquisition.”

Key trends from the “2018 Holiday Shopping Preview: Top Gift Card Preferences Report” are included below. Go here for more information and additional insights.

Dining and movie gift cards to top holiday shopping lists; egifts continue to gain traction

  • Most popular holiday gift cards by category: The five gift card categories that were best-selling among U.S. consumers in December 2017 based on Blackhawk’s sales volume overall are: dining (movie and a meal), movie, sporting goods, beauty supply and specialty home goods.
  • eGifts continue to gain momentum: Physical gift cards are the first choice among consumers overall, but egifts are growing in popularity. Four categories where egifts are gaining traction include: office supply, grocery, general entertainment and travel.
  • Top five fastest-growing categories: The gift card categories that are growing fastest based on year-over-year U.S. sales data are: gaming, travel, upscale/fine dining, beauty supply and ticket services.
  • Most popular online categories: The gift card categories that shoppers most frequently purchase online based on Blackhawk’s data are: online retail, casual dining, home center and hardware, clothing and books and movie and music apps.

Demand for gift cards overall remains high
According to the National Retail Federation1, gift cards remain the most requested gift for a twelfth consecutive year. Blackhawk’s consumer gift card research found that second only to birthdays, winter holidays are the number two reason people purchase gift cards for someone else, and 87 percent of consumers say they have purchased a gift card for someone else.

Shoppers will look to explore gift card innovations
This year, holiday shoppers will be able to explore some of the newer gift card options to hit the market: Blackhawk’s new line of curated gift cards, called Happy Cards™, feature a variety of retailers and restaurants on one card. Happy Cards are perfect for gifting on special occasions to targeted recipients, such as women, men, kids, teens and foodies. 

Consumers and employees want gift cards as holiday incentives
Consumers and employees want gift cards as holiday incentives

  • Eight-in-10 consumers surveyed find promotions involving physical gift cards are more influential when it comes to purchase decisions than other options like bonus dollars, coupons and digital gift cards.
  • Most surveyed consumers (82 percent) would prefer receiving a gift card or prepaid card over other incentive options like discounts, checks or merchandise.
  • Gift card incentives are also extremely popular among employees. Consumers surveyed reported that gift card rewards from employers are comparable in popularity to cash rewards. Sixty-nine percent of employees would like to receive a gift card as a reward from an employer, compared to the 73 percent that would prefer a cash incentive.

Personalization is key for holiday gift-givers
Blackhawk’s consumer gift card research found that 66 percent of consumers are interested in a gift card personalized for the holidays. The top three types of personalization that get people to purchase more gift cards are: personalized gift cards specifically for the holidays, gift cards with a personalized message, a personalized message in a greeting card.

Gift cards can help alleviate the frustrations of post-holiday returns
According to the National Retail Foundation, nearly two-thirds of consumers returned at least one item this past holiday season and 27 percent bought items specifically with the intention to return them later2. Gift cards can help alleviate some of these frustrations for retailers. Blackhawk’s 2018 Consumer Gift Card Preference survey found:

  • Forty-two percent of consumers surveyed use gift cards they receive right away.
  • Fifty-nine percent of consumers surveyed often spend more than the amount on the gift card, with 15 percent doing so every time, especially men and younger generations.
  • Sixty-three percent of consumers surveyed show interest in receiving a gift card in exchange for a returned retail item.

Blackhawk provides a wide range of gift card solutions that help brands and marketers drive revenue and connect to their audiences.

*About the “2018 Holiday Shopping Preview: Top Gift Card Preferences” Report
The findings were derived from internal sales data from Blackhawk Network. All data referenced is Blackhawk proprietary settlement data from the 2016 and 2017 calendar years (January 3, 2016‒December 31, 2016 and January 1, 2017‒December 30, 2017). Data from 2016 was used to determine year-over-year change and compared with 2017 data to establish trends. Over 50,000 merchant locations across the United States were included in the analysis, which represent the locations open for business in 2016 and 2017.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

1 The NRF 2018 Holiday Spending Survey was conducted by Prosper Insights & Analytics. The survey of 7,313 adult consumers was conducted October 1‒11 and has a margin of error of plus or minus 1.2 percentage points.

2 The “2017 Holiday Shopping Behavior Survey” was conducted for NRF by ORC International. The survey of 2,040 consumers was conducted March 29–April 2, 2017 and has a margin of error of plus or minus 2 percent.

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Blackhawk Network Executive Interviewed by Incentive Magazine https://blackhawknetwork.com/blackhawk-network-executive-interviewed-by-incentive-magazine/ Thu, 18 Oct 2018 15:00:06 +0000 https://blackhawknetwork.com/?p=10993 Top loyalty publication Incentive Magazine recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, to get her perspective about why gift cards have become ubiquitous rewards. In the article, Theresa pointed out that “Gift card recipients are now accustomed to the flexibility that gift cards offer.” She further discussed recent Blackhawk Network and […]

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Preferences

Top loyalty publication Incentive Magazine recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, to get her perspective about why gift cards have become ubiquitous rewards. In the article, Theresa pointed out that “Gift card recipients are now accustomed to the flexibility that gift cards offer.”

She further discussed recent Blackhawk Network and Hawk Incentives research studies that revealed notable shifts in gift card preferences. For instance, people value choice more than any specific reward, recipients want omni-delivery – digital, physical and wallet-enabled, consumers expect to receive their rewards and incentives soon after earning them and more.

Read the full Incentive Magazine article here.

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CustomerThink Shares Blackhawk Network’s Research About Rewards-Based Promotions https://blackhawknetwork.com/customerthink-shares-blackhawk-networks-research-about-rewards-based-promotions/ Tue, 16 Oct 2018 15:00:21 +0000 https://blackhawknetwork.com/?p=10988 CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses. She further summarized […]

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CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses.

She further summarized that the research found reward-based programs are effective tools used to boost brand image, encourage repeat purchases, drive greater profitability, elevate brand image and help achieve specific business goals. In short, rewards-based promotions keep today’s empowered shoppers coming back for more.

Read the full CustomerThink article here.

Consumer Shopping

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