Blackhawk Network https://blackhawknetwork.com Optimizing Commerce And Engagement Through Branded Payment Solutions Wed, 16 Oct 2019 21:05:51 +0000 en-US hourly 1 Blackhawk Network Study: Employee Reward Programs Are a Must for Businesses Looking to Retain Top Talent in Today’s Ultra-Competitive Hiring Environment https://blackhawknetwork.com/employee-reward-programs-retain-top-talent/ Wed, 16 Oct 2019 21:00:52 +0000 https://blackhawknetwork.com/?p=11678 New research examined the latest employee reward trends, why these programs are used, how rewards are chosen and which rewards employees prefer Pleasanton, Calif. – October 16, 2019 – Employee reward programs are a must for today’s businesses competing to retain employees. New research1 revealed successfully-executed employee reward programs deepen employee engagement and loyalty. The research also found that most […]

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New research examined the latest employee reward trends, why these programs are used, how rewards are chosen and which rewards employees prefer

Pleasanton, Calif. – October 16, 2019 – Employee reward programs are a must for today’s businesses competing to retain employees. New research1 revealed successfully-executed employee reward programs deepen employee engagement and loyalty. The research also found that most employee reward program managers are satisfied with the program’s results, and that gift cards are the most popular reward in employee incentive programs aimed at increasing engagement and retention. These are key findings of new incentives research commissioned by branded payments provider Blackhawk Network that examined the latest employee reward program trends, why these programs are used, how rewards are chosen and which rewards employees prefer.

“The U.S. unemployment rate is less than four percent and businesses are operating in an employee market. Employees are being fought over as businesses clamor for the best and brightest—and they expect more from their employers. Companies looking to keep current employees happy are turning to employee reward programs,” said Theresa McEndree, vice president of marketing at Blackhawk Network. “People want to feel appreciated and valued, and businesses realize that rewarding employees goes a long way in boosting loyalty and engagement, reducing expensive turnover and encouraging employees to work harder. Our research confirms this strategy and provides insights into how to do this most effectively, including offering employees’ favorite rewards: gift cards.”

Blackhawk’s research found that the value of employee reward programs is well-known and that reward programs are must-haves for businesses competing for top talent. Of the businesses surveyed, 94 percent offer employee incentives and the majority are satisfied with them.

Other top findings from the incentives research include:

  • Employee reward programs are valuable. Of the employee reward program managers interviewed, 79 percent agree or strongly agree that the programs are important and impact business performance. Eighty-nine percent of those surveyed also feel that the programs are highly valued by employees.
  • Employee reward programs drive engagement and loyalty. According to respondents, the main reasons employee reward programs are offered are to deepen engagement, build loyalty and 
  • Employee reward programs drive engagement and loyalty. According to respondents, the main reasons employee reward programs are offered are to deepen engagement, build loyalty and show employees they are valued and appreciated. Ninety-two percent of the respondents felt rewards create employee loyalty and 95 percent felt that rewards make employees feel valued. Additionally, 89 percent of survey respondents are very satisfied or satisfied with the impact their programs have on employee engagement; 84 percent are very satisfied or satisfied with the impact on employee retention.
  • Gift card rewards are potent employee favorites. Sixty-nine percent of employee respondents report feeling valued when receiving a gift card from their employer. They also report that gift cards feel like financial awards (69 percent), make them feel like their company cares about them (66 percent), increase their loyalty to their company (56 percent), motivate them to stay with their company (55 percent) and encourage them work harder (54 percent).
  • Rewards are selected using specific parameters. Of the businesses surveyed, 77 percent offer reward variety. When deciding which rewards to offer, respondents reported ease of use and convenience as key drivers. Keeping these parameters in mind, businesses reported prepaid cards as the most popular go-to reward choice, followed by plastic cards and checks.
  • Personalization is a missed opportunity. Fewer than one quarter of reward program managers surveyed use personalization options like putting their brand or brand name on a plastic or digital card—missing the opportunity to reinforce a positive employee interaction with their brand. Additionally, fewer than one in five surveyed take advantage of adding a thoughtful touch by including the recipients’ name on gift card rewards.

Blackhawk Network offers comprehensive rewards options via Hawk Incentives, including a la carte and personalized gift card ordering through OmniCard.com. At OmniCard.com, businesses can order OmniCard Max reward cards that feature more than 160 unrelated retail brands all on the same card. Max cards can be issued the same day they are ordered, personalized with recipients’ names, branded with a company’s logo and offer the perfect blend of choice and control for employers in deciding which brands are included on the cards.

Learn more about OmniCard’s extensive reward offerings.

1The “Blackhawk Network Incentives Study” consisted of an online survey conducted by Murphy Research on behalf of Blackhawk Network between February 4 and February 12, 2019. The sample size of 1,002 was comprised of U.S. reward program managers who have full or partial responsibility for purchasing rewards or managing incentive programs at companies that offer employee, customer or channel incentives. Industries included in the survey include health and wellness, travel, financial, retail and telecom. The “Gift Card State of the Union” study included a sample size of 3,389 respondents between the ages of 18 and 75.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments. Blackhawk Network is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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How are Emerging Technologies Reforming our Lives and Ushering in New Business Models? https://blackhawknetwork.com/emerging-technologies-reforming-our-lives-business-models/ Mon, 07 Oct 2019 19:39:57 +0000 https://blackhawknetwork.com/?p=11668 Euromonitor explains how technology will transform commerce and consumer experiences by 2040 at the 2019 Blackhawk Network Summit Emerging technologies are redefining consumer experiences today at an unprecedented speed. A walk into the future through a presentation by Euromonitor at the 2019 Blackhawk Network Summit in San Antonio, Texas, gave us a glimpse into how these technologies are revolutionizing what it means to live, work, shop […]

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Euromonitor explains how technology will transform commerce and consumer experiences by 2040 at the 2019 Blackhawk Network Summit

Emerging technologies are redefining consumer experiences today at an unprecedented speed. A walk into the future through a presentation by Euromonitor at the 2019 Blackhawk Network Summit in San Antonio, Texas, gave us a glimpse into how these technologies are revolutionizing what it means to live, work, shop and play over the next 20 years.  

With the rise of digital commerce and delivery solutions, according to Euromonitor, retail space will be free of inventory that will be repurposed into micro-experiential centers where, as a shopper, you can have a feel of the products in a virtual context. It gets better: your shopping experience will be personalized by the use of facial recognition and automated checkouts. 

At home, Euromonitor predicts that your fridge will be able to order replenishment of food items automatically and, though begrudgingly, have it monitor your eating habits to keep your calorie intake in check! Your kids will have robots to keep them company when playdates are a hassle to plan and your appliances will have the ability to monitor energy consumption to keep your bills down.  

As emerging technologies continue to accelerate the rate of change, it is evident that current norms are soon to be outmoded. Euromonitor’s preview into the future highlighted that business models of today will find it hard to stay relevant tomorrow.  

Companies must continue to reinvent themselves so as to be able to stay in business, explained Michelle Evans, head of digital consumer at Euromonitor International. She also noted that outlets, homes and venues will require a technological upgrade and redesign to prepare for the consumer in 2040. 

Want to learn more about how technology is triggering the emergence of new business models and commerce avenues in the next 20 years? Download the Euromonitor presentation, Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement, shared at our 2019 Summit.  

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Loyalty360 Shares Blackhawk Executive’s Insights on the State of Customer Loyalty https://blackhawknetwork.com/loyalty360-shares-blackhawk-executive-insights-customer-loyalty/ Wed, 25 Sep 2019 20:34:56 +0000 https://blackhawknetwork.com/?p=11647 A leading resource for all things customer loyalty, Loyalty360, recently sat down with our own vice president of sales, Bill Warshauer, to gain a deeper understanding of the state of customer loyalty; the shift from physical to digital outlets; and just how vital data is for brands looking to increase ROI. Throughout the discussion, Bill […]

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A leading resource for all things customer loyalty, Loyalty360, recently sat down with our own vice president of sales, Bill Warshauer, to gain a deeper understanding of the state of customer loyalty; the shift from physical to digital outlets; and just how vital data is for brands looking to increase ROI.

Throughout the discussion, Bill shared the major challenges facing brands today and offered some insight into what they can do to address them:

  • How customer loyalty is shifting to incent. A lot of brands are looking to incent consistent behavior and engagement with their different constituencies and that drives the need for them to be rewarded and incented in a more frequent and timely manner.
  • Brands need to engage with customers where they are in real-time. An example of how to do this is by using a real-time tool, such as a digital, near-real-time catalogue of offerings to be leveraged and filtered based on the type of customer you’re looking to incent.
  • The physical to digital channel shift. The future is empowering participants with the opportunity to select and leverage a reward where they want to go and engage, whether it be through mobile wallets, in-app purchases, tap-to-pay or other digital tools.
  • Don’t underestimate the power of a surprise-and-delight campaign. These engagement tactics are becoming a highly-used tool. It’s a low denomination reward that is providing value to loyal customers in their normal, day-to-day lives. Bill shared examples such as a free cup of coffee or donut on us as common and impactful ways to surprise and delight.

Bill also touched on the importance of data in making many of these ideas become a reality, including how data can aide in tracking timeliness, repeat visits and incremental spend that proves value and increases ROI.  

Click here to read the full article in Loyalty360.

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The State of Retail: Trends in Consumer, Retail and Payment Preferences https://blackhawknetwork.com/trends-in-consumer-retail-and-payment-preferences/ Tue, 17 Sep 2019 15:40:14 +0000 https://blackhawknetwork.com/?p=11637 New research from Blackhawk Network examines buying behavior and purchasing trends in-store and online PLEASANTON, Calif. – September 17, 2019 – Amid the rapid pace of transformation across the retail industry, new research1 from Blackhawk Network reveals how people want to shop, pay and engage with retailers today. Although digital growth in retail continues, traditional modes of […]

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New research from Blackhawk Network examines buying behavior and purchasing trends in-store and online

PLEASANTON, Calif. – September 17, 2019 – Amid the rapid pace of transformation across the retail industry, new research1 from Blackhawk Network reveals how people want to shop, pay and engage with retailers today. Although digital growth in retail continues, traditional modes of shopping and payments such as in-store purchasing and cash maintain a strong foothold in US retail consumer behavior. These are among the findings of the latest research commissioned by global branded payments provider Blackhawk Network.

“Transformation is occurring across retail in response to changing consumer preferences, advancements in technology and the evolution of payments,” said Theresa McEndree, vice president of marketing, Blackhawk Network. “Our research highlights areas of vast disruption. Brands that are thriving are those actively looking for ways to overcome new challenges by creating fresh, seamless experiences to engage customers across the channels they find most valuable. At Blackhawk, we are continually examining and embracing these changes in order to evolve and enable our partners to meet shifting consumer needs.”

Key trends currently shaping the retail industry according to Blackhawk’s latest research:

In-store shopping is alive and well. Despite widespread retail innovation and disruption, traditional brick-and-mortar retail shopping remains relevant.

  • Consumers are purchasing at retail stores as often, if not more often, than they did last year. Sixty-three percent of consumers surveyed are purchasing in-store as often as last year. Twenty-eight percent of consumers surveyed said they are using retail stores more frequently, compared to only nine percent of shoppers who report using retail stores less often.
  • Convenience and speed are top motivators. Seventy-six percent of consumers surveyed reported convenience as their top motivation for shopping in-store. Fifty-six percent cited speed of purchase as a top motivator.
  • In-store shopping provides the highest satisfaction out of all purchasing options. Ninety-two percent of shoppers surveyed report being somewhat or very satisfied with the in-store shopping experience, more than other purchasing options.
  • Brick-and-mortar stores have the greatest repeat use. Physical retail stores see a significant amount of repeat use, driven largely by the buying power of loyal, older generations. Eighty-two percent of boomers surveyed said they purchase from retail stores at least monthly.

Online purchasing growth trends. Brick-and-mortar still has a strong foothold in the market, but with the support and purchasing power of younger generations, digital and mobile shopping continue to grow.

  • Online shopping on a laptop or desktop computer with delivery selected is the second most frequently used shopping method. According to the research, nearly half (46 percent) of consumers surveyed currently use this method to shop at least monthly.
  • Consumers are utilizing multiple channels for online purchasing. Forty-nine percent of consumers surveyed purchase on a laptop or desktop computer at least monthly, and 41 percent purchase on their mobile phone.
  • Millennials and Gen Z are more likely to shop using their mobile phones. Eighty-one percent of Gen Zers and 83 percent of millennials surveyed have used a mobile purchasing option, compared to just 69 percent of Gen Xers and 43 percent of boomers.

Traditional payment methods still dominate. Payment option usage among those surveyed has remained steady, but how the payment options are being used is changing. For example, paying through a retailer’s app still requires a credit card or debit card, but it is uploaded to and used through the app.

  • Top payment methods among shoppers surveyed:
    • Credit card (52 percent)
    • Cash (43 percent)
    • Debit card (42 percent)
  • Digital gift cards continue to gain momentum. Physical gift cards are still preferred by in-store shoppers surveyed, but digital and physical gift card usage has evened out online. Eleven percent of shoppers surveyed report using digital gift cards as a top method of payment online, compared to 10 percent for physical gift cards.
  • There is growing interest in points-based payments, especially among younger generations surveyed. Twenty-nine percent report paying with points more often than they did last year. Additionally, 70 percent of consumers surveyed said they are somewhat or very interested in paying with points.

1Blackhawk Network Retail Trends and Transformations research includes two online surveys conducted by Murphy Research on behalf of Blackhawk Network between February 4 – 12, 2019. “Retail Trends and Transformations” included a sample size of 3,381 respondents between the ages of 18 and 75. “Gift Card State of the Union” included a sample size of 3,389 respondents between the ages of 18 and 75.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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The Battle for Grocery in the Digital Age https://blackhawknetwork.com/the-battle-for-grocery-in-the-digital-age/ Fri, 13 Sep 2019 20:04:17 +0000 https://blackhawknetwork.com/?p=11630 Publicis Sapient explores how the successful grocers of the future are transforming their market strategies at the 2019 Blackhawk Network Summit As shopper behavior continues to move toward new digital services, the battle for consumer wallet share in online grocery is growing fiercer. While only 5 percent of grocery transactions occur online today, growth in […]

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Publicis Sapient explores how the successful grocers of the future are transforming their market strategies at the 2019 Blackhawk Network Summit

As shopper behavior continues to move toward new digital services, the battle for consumer wallet share in online grocery is growing fiercer. While only 5 percent of grocery transactions occur online today, growth in online grocery sales is set to accelerate to more than 20 percent in just five years as the connected economy matures, to reach $100 billion by 2025.1 It is a battle no grocer can afford to lose so meeting the evolving expectations of consumers has become crucial.

Consumers are demanding faster and more complete experiences and have radically different ideas of “traditional grocery”, according to a presentation by Jon Reily, Vice President of Global Commerce Strategy Lead at Publicis Sapient, at the 2019 Blackhawk Network Summit in San Antonio, Texas. Reily explained that consumers’ changing preferences and rising need for convenience give them leverage in how they deal with grocers, and grocers need to put the mechanisms and channels in place to meet consumers’ needs, on consumers’ terms.

As demographics continue to shift and new consumer perceptions of traditional grocery develop, what has worked in the past will not work tomorrow especially. According to Reily, successful grocers of the future will be the ones who are revisit their core go-to market strategies, change how they compete and win in the digital age, and build a relationship with consumers early on.

Branded payments can help. Research shows that branded payments increase customer acquisition by 28 percent over discounts and that loyalty programs can drive 200 percent higher engagement with digital reward cards.2 Only a third of consumers have received gift cards as part of a promotion, leaving much room for marketers to maximize the benefits of this strategy in grocery and other traditional retail environments.3 To learn more about how the grocers of the future are expanding their digital footprint and ecommerce capabilities to respond to customer expectations while overcoming challenges, download Reily’s presentation, The Battle for Grocery: How Traditional Grocery can Compete and Win in the Digital Age.


1 “The Digitally Engaged Food Shopper study” includes a Food Marketing Institute online assessment survey by retailers and manufacturers on the FMI website from February to November 2017. The study is also supported by interviews with FMCG retail and manufacturing executives and used consumer information from Nielsen’s Digital Shopper Fundamentals survey, 2017.

2 The findings were derived from internal sales data from Blackhawk Network during 2018.

3 “Gift Card State of the Union” is an online survey conducted by Murphy Research on behalf of Blackhawk Network between February 4 and February 12, 2019. The sample size of 3,389 U.S. consumers was comprised of respondents between the ages of 18 and 75.

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Blackhawk Network Names Harel Kodesh Chief Technology Officer https://blackhawknetwork.com/blackhawk-network-names-harel-kodesh-chief-technology-officer/ Tue, 10 Sep 2019 15:41:33 +0000 https://blackhawknetwork.com/?p=11627 Industry veteran brings more than 30 years of technology expertise and experience in software and omnichannel innovation to the company PLEASANTON, Calif. – September 10, 2019 – Branded payments provider Blackhawk Network today announced that Harel Kodesh has been appointed its chief technology officer, effective August 19, 2019. Kodesh leads Blackhawk’s engineering and product organizations […]

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Industry veteran brings more than 30 years of technology expertise and experience in software and omnichannel innovation to the company

PLEASANTON, Calif. September 10, 2019 – Branded payments provider Blackhawk Network today announced that Harel Kodesh has been appointed its chief technology officer, effective August 19, 2019. Kodesh leads Blackhawk’s engineering and product organizations and reports to Talbott Roche, Blackhawk’s CEO and president.

“We are pleased to officially welcome Harel to Blackhawk Network,” said Roche. “Blackhawk continually looks for new ways to innovate with partners and help transform the future of branded payments. Harel’s leadership and strategy will help us accelerate the introduction of innovative and augmented solutions we bring to customers, partners and consumers.”

A seasoned executive, Kodesh most recently served as an operating partner at Blackhawk’s parent company and global investment firm, Silver Lake. Prior to joining Silver Lake, he was the chief technology officer at GE Digital and vice president and general manager of Predix, GE’s operating system for the Industrial Internet. Kodesh also co-founded and served as CEO at Nurego, a spinoff of EMC Corp.

“Tech innovations in prepaid and alternative payments have created the remarkable ability to consistently create new ways for brands to connect to and engage their customers,” said Kodesh. “Blackhawk is poised to further disrupt the industry and I am excited to join this immensely talented team to continue the focus on product innovation and help the organization capitalize on that opportunity.”

As CTO, Kodesh is now based out of Blackhawk’s corporate headquarters in Pleasanton, Calif. In his role, Kodesh is responsible for Blackhawk’s technology roadmap and execution, including product innovation and development, infrastructure, security, network expansion and desktop services.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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Blackhawk Network Publishes New Gift Card Consumer Segmentation Report https://blackhawknetwork.com/blackhawk-network-publishes-new-gift-card-consumer-segmentation-report/ Thu, 05 Sep 2019 15:35:44 +0000 https://blackhawknetwork.com/?p=11624 New research from the company explores consumer trends to help marketers target and engage individual cohorts PLEASANTON, Calif. – September 3, 2019 – A new report out today identifies the top consumer segments for gift cards and explores shopper attitudes and trends in the consumer retail experience. Blackhawk Network, a leading global branded payments provider, shares the […]

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New research from the company explores consumer trends to help marketers target and engage individual cohorts

PLEASANTON, Calif. – September 3, 2019 – A new report out today identifies the top consumer segments for gift cards and explores shopper attitudes and trends in the consumer retail experience. Blackhawk Network, a leading global branded payments provider, shares the findings for addressing consumer needs in an ebook titled, “Meet the Gift Card Shopper Personas.”

“Gift cards are an amazing customer acquisition and brand awareness tool—and incredible revenue generators. Mercator Advisory Group reports that in 2017 alone, more than $330 billion was loaded onto gift cards. We wanted to help brands to better target and harness the valuable gift card customer,” said Theresa McEndree, vice president of marketing, Blackhawk Network. “Looking at shopper attitudes and buying behaviors provides deeper insights that complement what marketers likely already know about their customers based on demographics. Using our research on gift card buyers, we were not only able to identify and define buyer segments, but also reveal valuable insights into shopping behaviors within those segments, including how best to reach and engage them.”

The report identifies seven gift card buyer consumer segments and ranks each segment’s overall economic and receptivity potential, revealing the best segments for various retail gift card programs to target. The report also explores typical shopping behaviors and attitude for each segment, among other findings.

For more information and additional insights, download the “Meet the Gift Card Shopper Personas” ebook.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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Edge Loyalty Systems to be Acquired by Blackhawk Network (Australia) https://blackhawknetwork.com/edge-loyalty-systems-acquired-blackhawk-network/ Thu, 29 Aug 2019 16:27:12 +0000 https://blackhawknetwork.com/?p=11616 August 29, 2019: Australian listed entertainment company, Village Roadshow Limited (ASX: VRL) today announced that it has signed an agreement to sell its wholly owned promotional solutions agency, Edge Loyalty Systems (“Edge”), for an enterprise value of A$32.3 million to Blackhawk Network (Australia) Pty Ltd (“Blackhawk”). The transaction is subject to approval from Australia’s Foreign […]

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August 29, 2019: Australian listed entertainment company, Village Roadshow Limited (ASX: VRL) today announced that it has signed an agreement to sell its wholly owned promotional solutions agency, Edge Loyalty Systems (“Edge”), for an enterprise value of A$32.3 million to Blackhawk Network (Australia) Pty Ltd (“Blackhawk”). The transaction is subject to approval from Australia’s Foreign Investment Review Board and customary conditions precedents, and is expected to complete by November 2019.

Edge is a leading Australian sales promotions and loyalty based incentive technology business. Fergus Koochew, who has been with Edge for over 8 years, will continue to lead the business post acquisition.

Blackhawk Network (Australia) is a wholly owned subsidiary of global financial technology company Blackhawk Network Holdings. Blackhawk Network develops new ways to give, receive and use gift cards, digital incentives and loyalty points around the world. By creating rewarding experiences, Blackhawk helps clients build engagement, loyalty, productivity and sales.

“We are delighted to be joining the Blackhawk team and believe the collaboration will deliver meaningful value and enhanced offerings for our respective clients,” said Fergus Koochew, CEO of Edge. “Blackhawk will bring a global reach, expansive network and complementary solutions. This will create an accelerated pathway for our growth and broader expansion of our rapidly evolving incentive technology and services into Australia and South East Asia.”

“We are excited to be driving Blackhawk’s continued growth and investment in the Australia and Asia Pacific regions,” said Talbott Roche, CEO and president, Blackhawk Network. “There is significant growing demand for incentives solutions by our clients. This collaboration greatly enhances our loyalty, promotions and unique content offerings. We are pleased to be welcoming Edge and its team to extend our combined solutions to our customers.”

About Edge Loyalty Solutions

Edge Loyalty Systems is a leading Australian sales promotions and loyalty based incentive technology business. Edge delivers market-leading, data-driven sales promotions businesses through Edge, Edge Consumer, and Lifestyle Rewards. Focussing on digital platforms and rewards, Edge provides an unparalleled end-to-end service, capable of creating powerful customer incentives to solve complex reward solutions for our clients. For more information, visit edgepri.com.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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Retail Marketers: Top Shopping Behaviors for Gen X and Boomers https://blackhawknetwork.com/retail-marketers-top-shopping-behaviors-for-gen-x-and-boomers/ Wed, 14 Aug 2019 19:15:53 +0000 https://blackhawknetwork.com/?p=11601 New research uncovers shopping behaviors and preferences of these generations wielding substantial buying power Pleasanton, Calif. – August 14, 2019 – Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research1 released today highlights the shopping patterns of the older, larger core generations: Gen X and baby boomers. Both generations regularly […]

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New research uncovers shopping behaviors and preferences of these generations wielding substantial buying power

Pleasanton, Calif. August 14, 2019 – Many businesses are hyper-targeting marketing efforts to millennials and Gen Z, but new research1 released today highlights the shopping patterns of the older, larger core generations: Gen X and baby boomers. Both generations regularly buy via multi-channel experiences, with 82 percent of Gen Xers and boomers surveyed buying in-store at least monthly, and 46 percent of Gen Xers and 40 percent of boomers surveyed shopping online at least monthly. They love to research, are the least likely to be influenced by online reviews and the most likely to have groceries delivered. These are among the findings of the latest research commissioned by global branded payments provider, Blackhawk Network, an authority on retail and consumer insights.

“While marketers should keep their eyes on Gen Z and millennials, they shouldn’t abandon Gen X and boomers. According to research from Epsilon, Gen X and boomers combined still have almost triple the buying power of the younger generations,” said Theresa McEndree, vice president of marketing at Blackhawk Network. “Older generations prefer well-established shopping channels like in-store and online but are willing to try newer options. For instance, they outpace younger generations in buying groceries online for at-home delivery. Considering these preferences helps retail marketers understand how to best reach Gen Xers and boomers regularly and create positive experiences that drive sales.”

Key findings on Gen X and boomer shopper behaviors include:

Gen Xers and boomers love tried-and-true shopping methods.

  • Brick-and-mortar is far from dead; 82 percent of Gen Xers and 82 percent of boomers surveyed buy in-store at least monthly. Sixty-six percent of Gen Xers and 72 percent of boomers surveyed shop at brick-and-mortar stores all the time—and the majority reported being satisfied with these experiences.
  • Older generations surveyed were more likely than younger generations surveyed to research before they buy (50 percent of Gen Xers and 48 percent of boomers).
  • Top shopping influences on Gen Xers and boomers include store circulars. Among those surveyed, Gen Xers and boomers are less likely than Gen Zers and millennials to be influenced by personal recommendations and online reviews.
  • Of the four generations surveyed, Gen Xers and boomers reported the lowest likelihood to use newer shopping, purchase and payment options such as voice recognition (VR) or cashier-less checkout in the future.

They’re not afraid to shop online.

  • Nearly one in three Gen Xers and one in three boomers surveyed report shopping online via a computer “all the time.”
  • When it comes to online shopping, the Gen Xers and boomers surveyed are more likely to use laptops and desktop computers than mobile devices; 74 percent of Gen Xers and 76 percent of boomers surveyed report an interest in shopping online for at-home delivery in the next six months.
  • Sixty percent of the Gen Xers and 60 percent of the boomers surveyed have ordered groceries via a laptop or computer with at-home delivery—outpacing younger generations.

In addition to these shopping behaviors, Blackhawk examined generational preferences for and usage of gift cards, a form of branded payment that can help retailers increase reach, loyalty and revenue.

“Retail marketers may not realize they can reach people through payments tools—including branded payments—and gift cards stand out as one of the most effective,” continued McEndree. “Gift cards act like mini billboards in customers’ wallets and can reach people on a very personal level. They can also inform marketing strategy by helping identify touchpoint opportunities, drive specific behaviors and create long-lasting relationships.”

Additional study insights into Gen X and boomer attitudes and preferences toward gift cards include:

Older generations are “traditionalists” and know what they want.

  • During gift giving occasions, older generations surveyed remain the top demographics to whom retailers and merchants can market branded payments, like gift cards. Gen Xers (70 percent) and boomers (71 percent) surveyed report purchasing gift cards in the past year and buying them for gift-giving purposes at high rates.
  • Gen Xers and boomers surveyed stick to what they know and are comfortable with. When it comes to using gift cards, Gen Xers (86 percent) and boomers (93 percent) surveyed are more likely to stay loyal to the retailers/brands they’ve shopped at in the past versus unfamiliar brands.
  • The older generations surveyed are less interested than younger generations surveyed in innovative gift card options like personalization and customization.
  • The Gen Xers and boomers surveyed are likely to go to a store knowing the type of gift card they intend to buy. Only four percent of Gen Xers and one percent of boomers surveyed purchase gift cards on an impulse.
  • Gen Xers and boomers surveyed spend more on gift cards than younger generations surveyed—whether for self-use or gifting.

Talk with Blackhawk Network today.

1 The Consumer Research study was conducted by Murphy Research on behalf of Blackhawk Network between February 4 and February 12, 2019. The sample size included 10,126 U.S. adults between the ages of 18–75.

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit blackhawknetwork.com.

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Hawk Incentives Wins IMA 2019 Circle of Excellence Award https://blackhawknetwork.com/hawk-incentives-wins-ima-2019-circle-of-excellence-award/ Wed, 31 Jul 2019 14:52:58 +0000 https://blackhawknetwork.com/?p=11591 The Incentive Marketing Association (IMA) Circle of Excellence Awards recognize outstanding examples of impactful incentive programs, products and services. We’re proud to announce we have been named this year’s “Employee Incentive Program” winner alongside GoPivot Solutions, LLC and KeHE Distributors, LLC. Here’s the skivvy: KeHE created a safe driving program for its professional trucker driver […]

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The Incentive Marketing Association (IMA) Circle of Excellence Awards recognize outstanding examples of impactful incentive programs, products and services. We’re proud to announce we have been named this year’s “Employee Incentive Program” winner alongside GoPivot Solutions, LLC and KeHE Distributors, LLC.

Here’s the skivvy:

KeHE created a safe driving program for its professional trucker driver employees aimed to:

  • Decrease accidents, incidents, or violations
  • Increase positive indicators of safe driving (e.g., successful roadside inspections)
  • Decrease negative indicators of unsafe driving (e.g., hard brakes)
  • Make safety incentives more meaningful and top-of-mind

The new safety program replaced an underperforming, existing program which awarded company truck drivers with a year-end cash bonus for accident- and incident-free driving. The all-or-nothing cash bonus was failing to engage drivers due to the low frequency of reward delivery. And the cash itself wasn’t well-received since its value was added to truckers’ taxable incomes.

To overcome these challenges the new program—launched by GoPivot Solutions—incented and recognized safe driving, accident free driving, and positive behaviors as they happened each day. Company trucks were equipped to measure and track data from truckers’ activities, helping immediately correct or reward behaviors. In near real-time, truckers could receive points for positive behaviors, or de-merits for negative behaviors. These reward points were easy for truckers to track, weren’t taxable, and provided powerful daily motivators.

Here’s where we come in. Truckers redeem their points from an online rewards mall which offers multiple reward categories, including physical and virtual gift cards. The choice of reward rests with each employee. They can decide if they want to save their points for a higher-value gift card or redeem quickly with more frequency. A full one hundred percent of employees chose to participate in the program, with 88 percent of truckers eligible for rewards choosing to redeem points for a closed-loop gift card. These cards are offered in denominations of $25, $50 and $100 from a selection of major retailers and have been a huge hit among recipients.

The results? KeHE saw a 13 percent decrease in accidents and incidents since the program was launched, a 15 percent decrease in unsafe driving behaviors and a major increase in program engagement. With the professional truck driver shortage at an all-time high, this program is now serving as a valuable hiring and retention tool in addition to encouraging safer driving.

If you’re looking for ways to create or manage your own incentive or reward program, drop us a line and let’s chat.

For more information about our big win or to access the full list of award recipients, click here.

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