Blackhawk Network https://blackhawknetwork.com Optimizing Commerce And Engagement Through Branded Payment Solutions Fri, 10 Aug 2018 22:47:31 +0000 en-US hourly 1 Blackhawk Network Executive Interviewed by Loyalty360 https://blackhawknetwork.com/blackhawk-network-executive-interviewed-by-loyalty360/ Tue, 07 Aug 2018 15:00:34 +0000 https://blackhawknetwork.com/?p=10857 Leading loyalty industry publication Loyalty360 recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, for a profile piece about Blackhawk’s 2018 State of Consumer Gift Card Preferences research. Titled “Gift Cards Serve as Excellent Rewards for Loyalty Programs,” the article features McEndree’s advice for brands looking to improve their loyalty programs. McEndree pointed […]

The post Blackhawk Network Executive Interviewed by Loyalty360 appeared first on Blackhawk Network.

]]>
Leading loyalty industry publication Loyalty360 recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, for a profile piece about Blackhawk’s 2018 State of Consumer Gift Card Preferences research. Titled “Gift Cards Serve as Excellent Rewards for Loyalty Programs,” the article features McEndree’s advice for brands looking to improve their loyalty programs.

McEndree pointed to data that highlights the increasing importance of brands to many consumers, and the resulting rise in popularity of gift cards as incentives in loyalty programs. She encouraged brands to leverage data to tailor loyalty programs for each consumer demographic, provide a wide variety of gift card options and utilize different delivery and redemption channels such as digital wallets and mobile apps.

You can read the full interview here.

The post Blackhawk Network Executive Interviewed by Loyalty360 appeared first on Blackhawk Network.

]]>
CashStar Wins International PayTech Award https://blackhawknetwork.com/cashstar-wins-international-paytech-award/ Wed, 01 Aug 2018 16:00:30 +0000 https://blackhawknetwork.com/?p=10841 CashStar, a Blackhawk Network business, was recently recognized for the “Best E-Commerce Initiative” at the 2018 PayTech Awards by FinTech Futures for its Product eGifting solution that was adopted by footwear and apparel retailer Johnston & Murphy. Merchants with CashStar Product eGifting enable their customers to select a product from their ecommerce site and send […]

The post CashStar Wins International PayTech Award appeared first on Blackhawk Network.

]]>
CashStar, a Blackhawk Network business, was recently recognized for the “Best E-Commerce Initiative” at the 2018 PayTech Awards by FinTech Futures for its Product eGifting solution that was adopted by footwear and apparel retailer Johnston & Murphy.

Merchants with CashStar Product eGifting enable their customers to select a product from their ecommerce site and send it to the recipient via email along with a personal message. Details like shipping address or size do not need to be specified at the time of purchase. Once the recipient opens the email, they are presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. Recipients also have the option to receive an egift card in the value of the initial gift.

The PayTech Awards, presented by FinTech Futures, were created to recognize excellence and innovation in the use of IT in the finance and payment industry worldwide. CashStar Product eGifting was selected by an expert judging panel from a field of global entrants.

Read more about CashStar’s win.

The post CashStar Wins International PayTech Award appeared first on Blackhawk Network.

]]>
Hawk Incentives Research: Employers Missing Opportunities to Better Engage Employees https://blackhawknetwork.com/hawk-incentives-research-employers-missing-opportunities-to-better-engage-employees/ Mon, 30 Jul 2018 18:06:22 +0000 https://blackhawknetwork.com/?p=10833 New research from Hawk Incentives, which aimed to explore employee preferences for wellness rewards programs, revealed a marked disparity between employee interest and employer sponsorship. While many employees surveyed are interested in receiving rewards for wellness milestones, they reported that few of their employers offer wellness programs or rewards. The findings are based on a […]

The post Hawk Incentives Research: Employers Missing Opportunities to Better Engage Employees appeared first on Blackhawk Network.

]]>
New research from Hawk Incentives, which aimed to explore employee preferences for wellness rewards programs, revealed a marked disparity between employee interest and employer sponsorship. While many employees surveyed are interested in receiving rewards for wellness milestones, they reported that few of their employers offer wellness programs or rewards.

The findings are based on a survey of more than 1,400 employees of all ages on the quality of rewards programs in their workplaces and their personal preferences for various reward milestones and incentives.

Some highlights from the research include:

  • The employees surveyed want wellness rewards and want to be engaged in wellness programs.
  • Many employees surveyed reported that their companies don’t offer wellness rewards.
  • Wellness program rewards come in many forms—and people have a favorite (physical prepaid cards).
  • Value and frequency play a key role in creating an ideal wellness reward.
  • There’s room for wellness program improvement.

Download the Hawk Incentives infographic, “Winning the Employee Wellness Race.”

The post Hawk Incentives Research: Employers Missing Opportunities to Better Engage Employees appeared first on Blackhawk Network.

]]>
CashStar, Hawk Incentives Insights Featured in Sales & Marketing Management https://blackhawknetwork.com/cashstar-hawk-incentives-insights-featured-in-sales-marketing-management/ Wed, 25 Jul 2018 14:46:45 +0000 https://blackhawknetwork.com/?p=10828 Leading industry publication Sales and Marketing Management recently featured insights from executives at CashStar and Hawk Incentives, both Blackhawk Network businesses, in its summer issue. The article, titled “Gift Card Fever,” analyzed recent data on the popularity of gift cards in corporate incentive and rewards programs. Additionally, the piece identified opportunities for businesses to take […]

The post CashStar, Hawk Incentives Insights Featured in Sales & Marketing Management appeared first on Blackhawk Network.

]]>
Leading industry publication Sales and Marketing Management recently featured insights from executives at CashStar and Hawk Incentives, both Blackhawk Network businesses, in its summer issue. The article, titled “Gift Card Fever,” analyzed recent data on the popularity of gift cards in corporate incentive and rewards programs. Additionally, the piece identified opportunities for businesses to take advantage of volume discounts by purchasing directly from brands, gift card suppliers or third-party agencies.

Theresa McEndree, vice president of marketing at Hawk Incentives, shared the benefits of using gift and prepaid cards as rewards to achieve superior performance results from promotions. She also pointed out the data-driven benefits of using reward- versus discount-based promotions. Tom Boucher, head of CashStar’s Velocity B2B Services, built on these insights and further discussed the rise of gift card popularity over other types of incentives in previous years—including for consumer and employee programs.

You can read the full analysis here, starting on page 34.

The post CashStar, Hawk Incentives Insights Featured in Sales & Marketing Management appeared first on Blackhawk Network.

]]>
Blackhawk Executive Insights: “How Grocers Can Embrace the Digital Transformation” https://blackhawknetwork.com/blackhawk-executive-insights-how-grocers-can-embrace-the-digital-transformation/ Mon, 16 Jul 2018 16:00:10 +0000 https://blackhawknetwork.com/?p=10821 Today’s Grocer, a leading grocery industry trade publication, recently published expert advice from Blackhawk Network Group Vice President of U.S. Sales, Jack Lord, in its summer magazine. In the article, Lord outlined three key ways in which grocers can leverage technology to promote omnichannel growth—pinpointing the effectiveness of digital rewards programs, targeted marketing campaigns, and […]

The post Blackhawk Executive Insights: “How Grocers Can Embrace the Digital Transformation” appeared first on Blackhawk Network.

]]>
Jack Lord

Today’s Grocer, a leading grocery industry trade publication, recently published expert advice from Blackhawk Network Group Vice President of U.S. Sales, Jack Lord, in its summer magazine. In the article, Lord outlined three key ways in which grocers can leverage technology to promote omnichannel growth—pinpointing the effectiveness of digital rewards programs, targeted marketing campaigns, and integrated mobile payments to increase customer loyalty and streamline the shopping experience.

Lord also advised readers how to set themselves apart from the competition and create more convenient, seamless and rewarding shopping experiences that boost the bottom line and connect their brands to more people.

To read the full article, found on page four of the issue, click here.

The post Blackhawk Executive Insights: “How Grocers Can Embrace the Digital Transformation” appeared first on Blackhawk Network.

]]>
State of Consumer Gift Card Preferences in 2018 https://blackhawknetwork.com/state-of-consumer-gift-card-preferences-in-2018/ Wed, 11 Jul 2018 07:00:00 +0000 https://blackhawknetwork.com/?p=10784 New research from Blackhawk Network reveals changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations PLEASANTON, Calif. – July 11, 2018 – Blackhawk Network, Inc., a global financial technology company and a leader in connecting brands and people through branded value solutions, today released findings from the 2018 State of Consumer […]

The post State of Consumer Gift Card Preferences in 2018 appeared first on Blackhawk Network.

]]>
New research from Blackhawk Network reveals changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations

PLEASANTON, Calif. – July 11, 2018 – Blackhawk Network, Inc., a global financial technology company and a leader in connecting brands and people through branded value solutions, today released findings from the 2018 State of Consumer Gift Card Preferences survey.* The research, which is based on the responses of more than 3,000 U.S. adults, outlines trends in consumer gift card preferences and highlights consumer and employee preferences for gift cards as incentives.

“Gift cards hold mass appeal, and offer a seemingly endless range of options—physical, digital and mobile—giving brands and organizations new ways to engage with their audiences,” said Talbott Roche, chief executive officer and president, Blackhawk Network. “As consumer gift card purchasing and usage preferences continue to evolve, there will be more opportunities for merchants to drive traffic, sales and loyalty with their own gift card programs. Businesses can prepare themselves by considering consumer insights and embracing the changes coming to our industry.”

Key trends from the 2018 State of Consumer Gift Card Preferences research, include:

Interest in digital gift card options continues to grow.

  • The research found that although the surveyed consumers currently purchase more physical gift cards than digital ones, digital gift card purchases are poised for continued growth.
  • More than half of the consumers surveyed report interest in giving digital gift cards that can be added to a mobile app or digital wallet, especially millennials (69 percent) and smart phone users (59 percent), who are nearly three times more likely to be interested than those without a smartphone (17 percent).

“Despite growth in digital, the demand for physical gift cards is still strong and, in many cases, preferred,” said Roche. “But even as consumer attitudes shift toward digital gift cards, there is still a need for both mediums as part of consumers’ omnichannel journey. A big opportunity for both physical and digital growth lies with brands and organizations taking the personalization of gift cards to the next level.”

Millennial shoppers want to be engaged wherever they are through contextual commerce.

  • Allowing consumers to seamlessly make purchases in the environments or on the social platforms they use regularly—called contextual commerce—is one way the gift card industry is changing.
  • When asked about gift cards sent via social media platforms or messaging apps, 60 percent of 18‒34-year-old consumers surveyed revealed they would be interested in receiving a gift card through a social networking platform or messaging app, like Facebook, and 54 percent would be interested in giving one.

Personalization is important to the future of gift cards.

  • Technology and data gathering capabilities have aided in consumers’ expectations for personalized experiences in many facets of their lives—shopping and gift giving included. When consumers are purchasing physical and digital gift cards to give, there are numerous opportunities to provide custom, personalized options, including photos, video or written messages.
  • Between 30 and 40 percent of consumers surveyed would be encouraged to spend more on a gift for personalization options, regardless of whether the personalization is a message, gift wrap, video or photo.
  • More than 60 percent of consumers surveyed feel a personal message in a greeting card or a gift card personalized with their own message makes a gift feel more thoughtful.
  • The study found that consumers surveyed are also interested in a variety of other gift card innovations. For example, 44 percent would be interested in receiving a gift card that can be used to play the lottery; while 60 percent would be interested in receiving a gift card that can be used for multiple brands within a specific category and 64 percent would be interested in receiving one that can be used at a variety of local restaurants within a specific city or metro area.

Consumers and employees prefer gift cards as incentives.

  • Most surveyed consumers (82 percent) would prefer receiving a gift card or prepaid card over other incentive options like discounts, checks or merchandise.
  • Eighty percent of those surveyed found gift cards to be more influential on purchase decisions than options like coupons and bonus dollars.
  • When it comes to loyalty, more than half (52 percent) of consumers surveyed report that gift cards would keep them engaged in a loyalty program over other options like merchandise, discounts and airline miles.
  • Employee gift card incentives are also extremely popular among employees across generations. Consumers surveyed reported that gift card rewards from employers are comparable in popularity to cash rewards. Sixty-nine percent of employees would like to receive a gift card as a reward from an employer, compared to the 73 percent that would prefer a cash incentive.

For more information about the 2018 State of Consumer Gift Card Preferences research, visit blackhawknetwork.com/consumer-gift-card-preferences/.

About Blackhawk Network Holdings, Inc.
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in the United States and 25 other countries. For more information, please visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

*About the “2018 State of Consumer Gift Card Preferences” Report
“2018 State of Consumer Gift Card Preferences” is an internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.

The post State of Consumer Gift Card Preferences in 2018 appeared first on Blackhawk Network.

]]>
Acquisition of Blackhawk by Silver Lake and P2 Capital Partners Complete https://blackhawknetwork.com/acquisition-of-blackhawk-by-silver-lake-and-p2-capital-partners-complete/ Fri, 15 Jun 2018 13:37:59 +0000 https://blackhawknetwork.com/?p=10750 Pleasanton, Calif. – June 15, 2018 – Blackhawk Network Holdings, Inc. (“Blackhawk”), a global financial technology company and a leader in prepaid gift, reward and incentive technologies and solutions, Silver Lake, the global leader in technology investing, and P2 Capital Partners, a New York-based investment firm, today announced the successful completion of the acquisition of […]

The post Acquisition of Blackhawk by Silver Lake and P2 Capital Partners Complete appeared first on Blackhawk Network.

]]>
Pleasanton, Calif. – June 15, 2018 – Blackhawk Network Holdings, Inc. (“Blackhawk”), a global financial technology company and a leader in prepaid gift, reward and incentive technologies and solutions, Silver Lake, the global leader in technology investing, and P2 Capital Partners, a New York-based investment firm, today announced the successful completion of the acquisition of Blackhawk by Silver Lake and P2 Capital Partners. The acquisition was previously announced on January 16, 2018, and the transaction closed and became effective today.

Under the terms of the transaction, Blackhawk stockholders are entitled to receive $45.25 per share in cash. As a result of the completion of the acquisition, Blackhawk’s common stock will cease trading as of today on the NASDAQ Stock Market.

About Blackhawk Network Holdings, Inc.
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in the United States and 25 other countries. For more information, please visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

About Silver Lake
Silver Lake is the global leader in technology investing, with about $39 billion in combined assets under management and committed capital and a team of approximately 100 investment and value creation professionals located in Silicon Valley, New York, London, Hong Kong and Tokyo. Silver Lake’s portfolio of investments collectively generates more than $160 billion of revenue annually and employs more than 320,000 people globally. The firm’s current portfolio includes leading technology and technology-enabled businesses such as Alibaba Group, Ancestry, Broadcom Limited, Cast & Crew, Ctrip, Dell Technologies, Endeavor, Fanatics, Global Blue, GoDaddy, Motorola Solutions, Red Ventures, Sabre, SoFi, SolarWinds, Symantec, Unity, Weld North Education and WP Engine. For more information about Silver Lake and its entire portfolio, please visit www.silverlake.com.

About P2 Capital Partners
P2 Capital Partners is a New York-based investment firm that applies a private equity approach to investing in the public market. P2 Capital Partners manages a concentrated portfolio of significant ownership stakes in high quality public companies in which it is an active shareholder focused on creating long-term value in partnership with management. The firm will also lead private equity transactions within its public portfolio. P2 Capital Partners’ limited partners include leading public pension funds, corporate pension funds, endowments, foundations, insurance companies, and high net worth investors.

Contacts

Blackhawk Network Holdings, Inc.:

Investors
Patrick Cronin
Patrick.Cronin@bhnetwork.com
+1-925-226-9939

Media
Daphne Borromeo
Daphne.Borromeo@bhnetwork.com
+1-925-738-4685

Silver Lake and P2 Capital Partners:

Media
Patricia Graue / Alice Gibb
silverlake@brunswickgroup.com
+1-212-333-3810

The post Acquisition of Blackhawk by Silver Lake and P2 Capital Partners Complete appeared first on Blackhawk Network.

]]>
Blackhawk Executive Named Among “Top Women in Grocery” https://blackhawknetwork.com/blackhawk-executive-named-among-top-women-in-grocery/ Thu, 14 Jun 2018 19:00:50 +0000 https://blackhawknetwork.com/?p=10745 Blackhawk Network VP of Marketing, Suzanne Arnott, was recently chosen as one of Progressive Grocer’s “Top Women in Grocery.” Progressive Grocer honors more than 300 accomplished women each year who are revolutionizing the grocery industry. The award is bestowed on women working in a variety of roles, from executives to store managers, each of whom […]

The post Blackhawk Executive Named Among “Top Women in Grocery” appeared first on Blackhawk Network.

]]>
Blackhawk Network VP of Marketing, Suzanne Arnott, was recently chosen as one of Progressive Grocer’s “Top Women in Grocery.”

Progressive Grocer honors more than 300 accomplished women each year who are revolutionizing the grocery industry. The award is bestowed on women working in a variety of roles, from executives to store managers, each of whom is a key player in propelling the industry forward, generating positive customer-centric experiences and cultivating constructive work environments.

In her feature in Progressive Grocer’s cover story, Arnott is credited with helping secure Blackhawk’s contract renewal with long-time partner The Kroger Co. The feature also highlights her volunteer work with the St. Baldrick’s Foundation and Open Heart Kitchen.

Read Arnott’s profile in Progressive Grocer.

The post Blackhawk Executive Named Among “Top Women in Grocery” appeared first on Blackhawk Network.

]]>
Hawk Incentives Research Uncovers Millennials’ Enthusiasm for Loyalty Programs https://blackhawknetwork.com/hawk-incentives-research-uncovers-millennials-enthusiasm-for-loyalty-programs/ Mon, 11 Jun 2018 14:40:36 +0000 https://blackhawknetwork.com/?p=10732 New Hawk Incentives research, which focused on consumer preferences for loyalty programs, found that the millennials surveyed embrace loyalty programs at high rates and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs. The research findings were based on a survey of more than 1,500 American adults, including 645 […]

The post Hawk Incentives Research Uncovers Millennials’ Enthusiasm for Loyalty Programs appeared first on Blackhawk Network.

]]>
New Hawk Incentives research, which focused on consumer preferences for loyalty programs, found that the millennials surveyed embrace loyalty programs at high rates and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.

The research findings were based on a survey of more than 1,500 American adults, including 645 millennials, on their preference and attitudes toward loyalty programs across a range of categories.

Among the findings:

  • Millennials reported being active in an average of 4.2 of the 6.5 programs they belong to.
  • Fifty-five percent of millennials report some kind of reward card would keep them most engaged, versus 47 percent of baby boomer respondents.
  • While 56 percent of millennial respondents say it doesn’t matter if they receive a digital or physical reward, 65 percent prefer digital.

Download Hawk Incentives’ infographic, “Long Live the Loyalty Program,” here.

The post Hawk Incentives Research Uncovers Millennials’ Enthusiasm for Loyalty Programs appeared first on Blackhawk Network.

]]>
Twelfth Annual Hawk Awards Presented by Blackhawk Network Recognizes Payments Industry Leaders https://blackhawknetwork.com/twelfth-annual-hawk-awards-presented-by-blackhawk-network-recognizes-payments-industry-leaders/ Thu, 31 May 2018 15:29:10 +0000 https://blackhawknetwork.com/?p=10716 Winners Announced at Blackhawk Network Summit in Colorado Springs, Colorado PLEASANTON, Calif. – May 31, 2018 – Blackhawk Network, Inc., a global financial technology company, has announced the winners of its 12th annual Hawk Awards, which recognize the U.S. payments industry’s most innovative leaders. “For more than a decade, the Hawk Awards have given Blackhawk the opportunity […]

The post Twelfth Annual Hawk Awards Presented by Blackhawk Network Recognizes Payments Industry Leaders appeared first on Blackhawk Network.

]]>
Winners Announced at Blackhawk Network Summit in Colorado Springs, Colorado

PLEASANTON, Calif. – May 31, 2018 – Blackhawk Network, Inc., a global financial technology company, has announced the winners of its 12th annual Hawk Awards, which recognize the U.S. payments industry’s most innovative leaders.

“For more than a decade, the Hawk Awards have given Blackhawk the opportunity to highlight the innovative work of our partners and programs,” said Talbott Roche, chief executive officer and president of Blackhawk Network. “As the best in the industry, our partners continue to set the standard for excellence each year and we are honored to once again celebrate the impressive achievements of the Hawk Award winners and finalists.”

Category winners were named during Blackhawk’s 2018 Summit at the Hawk Awards Gala on April 25, 2018 in Colorado Springs, Colo. For the first time, Blackhawk Summit attendees were invited to cast their votes for several categories on-site via the event app. The following organizations were among those recognized:

Industry Achievement: Recognizes a company or individual making the greatest contribution to the advancement of the industry.

  • Sephora: Honored for its innovation, collaboration and leadership in driving partnerships that create a personalized gifting experience for its clients. By continually seeking what is new, exciting and fun, Sephora has leveraged strategic marketing efforts to drive additional in-store and online traffic.

Most Impactful Marketing Program: Recognizes the retailer, content partner and CashStar customer that developed and executed a marketing program or promotion that met or exceeded its business objectives.

  • Albertsons: Honored in the retailer category for its digital just for U® program. This highly-flexible platform promotes innovation in testing new marketing strategies, and drove sales and consumer engagement of gift cards.
  • Amazon: Honored in the content partner category for the Amazon Box Shipper. The unique packaging features an Amazon gift card in a signature Amazon mini shipping box and was a consumer favorite during the 2017 holiday season.
  • Dunkin’ Donuts: Honored in the CashStar customer category for its partnership with T-Mobile Tuesdays, a promotion that thanks T-Mobile customers with free offers and a chance to win prizes. On every Tuesday for a five-week span, app users could choose to receive an egift card from Dunkin’ Donuts. The partnership drove a significant amount of DD Card redemptions, as well as omni-channel impressions for both brands.

Best Gift Card Design: Recognizes the most creative, innovative and impactful physical or egift design within the industry.

  • Delta Air Lines: Honored for its The Gift of Go™ card featuring iconic images from five well-known travel destinations around the world. The airline’s focus on sustainability also means the card was produced from 100 percent eco-friendly paper.

Most Collaborative: Recognizing a company and/or vendor who pushed boundaries and seized opportunities to implement new product in the industry.

  • Regal, AMC Theatres, Fandango and The Kroger Company: Honored for their partnershipon a “destination shipper” highlighting six months of blockbuster movie releases, with two new movies featured every month. The dynamic packaging drove customer engagement and sales.

Best Use of Reward Innovation: Recognizes the Hawk Incentives partner implementing the best use of reward innovation in a rewards-based incentive program.

  • Sprint: Honored for its early adoption of Hawk Incentives’ new single-use, open-loop Mastercard Prepaid Card that can be added to a mobile wallet. This exciting new product can increase the speed of reward delivery, promote smart phone/digital wallet adoption within the Sprint customer base and increase customer satisfaction.

Best Use of Rewards in a Consumer Promotion: Recognizes the Hawk Incentives partner implementing the best use of a rewards-based program to drive customer activation or acquisition.

  • Discount Tire: Honored for its rebate payment timeline, which is one of the fastest in the country. Through Discount Tires’ partnership with Hawk Incentives, customers’ rebate submissions are validated in real time.

Best Customer Engagement Initiative: Recognizing CashStar clients who transform customer experiences with branded value and gift cards, creating engaging interactions and meaningful outcomes for their customers.

  • Ulta Beauty: Honored for being among the first of CashStar’s clients to leverage On Demand Activation in a marketing promotion. By targeting select customer segments while promoting gift card activation during key gifting seasons, Ulta Beauty experienced impressive sales, higher load values and incremental purchases.

First Party Innovation Award:Recognizing CashStar clients that embrace innovative strategies, new technologies or first-to-market solutions.

  • Uber: Honored for leading the way among CashStar’s clients, Uber was first to market with the enhanced CashStar Consumer experience for both desktop and mobile app, as well as one of the first brands to engage Velocity B2B to grow its gift card program.

About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and incentive programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our product websites GiftCards.com, giftcardmall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

The post Twelfth Annual Hawk Awards Presented by Blackhawk Network Recognizes Payments Industry Leaders appeared first on Blackhawk Network.

]]>