Blackhawk Network https://blackhawknetwork.com Optimizing Commerce And Engagement Through Branded Payment Solutions Tue, 16 Oct 2018 15:00:21 +0000 en-US hourly 1 CustomerThink Shares Blackhawk Network’s Research About Rewards-Based Promotions https://blackhawknetwork.com/customerthink-shares-blackhawk-networks-research-about-rewards-based-promotions/ Tue, 16 Oct 2018 15:00:21 +0000 https://blackhawknetwork.com/?p=10988 CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses. She further summarized […]

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CustomerThink, a prominent business publication, recently published insights from Theresa McEndree, vice president of Blackhawk Network, about Hawk Incentives’ recent study examining why businesses should use reward-based promotions to create a better brand experience instead of discounting. In the article McEndree discussed the presence and impact of reward-based promotions among U.S. businesses.

She further summarized that the research found reward-based programs are effective tools used to boost brand image, encourage repeat purchases, drive greater profitability, elevate brand image and help achieve specific business goals. In short, rewards-based promotions keep today’s empowered shoppers coming back for more.

Read the full CustomerThink article here.

Consumer Shopping

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Blackhawk Network Executive Expertise Published in HR.com https://blackhawknetwork.com/blackhawk-network-executive-expertise-published-in-hr-com/ Thu, 11 Oct 2018 15:00:21 +0000 https://blackhawknetwork.com/?p=10982 Leading human resources publication HR.com recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about employee benefits based on Hawk Incentives research. In the article titled, “Time For A Checkup,” McEndree shared advice on how businesses can create wellness programs that boost employee satisfaction and engagement. McEndree revealed insights about […]

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Leading human resources publication HR.com recently published an article by Theresa McEndree, vice president of marketing at Blackhawk Network, about employee benefits based on Hawk Incentives research. In the article titled, “Time For A Checkup,” McEndree shared advice on how businesses can create wellness programs that boost employee satisfaction and engagement.

McEndree revealed insights about why businesses should offer a wellness program, or how they can step up their current program in place, including:

  • People want wellness programs
  • Few employees are offered wellness rewards
  • Employees have a wellness reward preference
  • Paying attention to wellness reward value and frequency

Read the full HR.com article here.


Blackhawk Network Wellness

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Blackhawk Network Named “Vendor of the Year” by Weis https://blackhawknetwork.com/blackhawk-network-named-vendor-of-the-year-by-weis/ Wed, 03 Oct 2018 15:00:13 +0000 https://blackhawknetwork.com/?p=10972 Recently, Blackhawk Network had the distinct honor of being named “Vendor of the Year” by its Gift Card Mall distribution partner Weis Markets. Selected for driving sales growth as well as providing exceptional service, the Blackhawk team was presented with the award at Weis’ Strategic Alignment Summit, where over 100 of its vendor partners were […]

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Recently, Blackhawk Network had the distinct honor of being named “Vendor of the Year” by its Gift Card Mall distribution partner Weis Markets. Selected for driving sales growth as well as providing exceptional service, the Blackhawk team was presented with the award at Weis’ Strategic Alignment Summit, where over 100 of its vendor partners were in attendance.

Shout-outs are in order for the Blackhawk team that manages the Weis account, including John Farrell, Dammon Stutes, Jennifer Silverstein and Eldon Nichols. And of course, a big thank you to Weis for this tremendous accolade!



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Hawk Incentives Infographic: Reward-Based Promotions Outperform Discount-Based Promotions https://blackhawknetwork.com/hawk-incentives-infographic-reward-based-promotions-outperform-discount-based-promotions/ Tue, 25 Sep 2018 16:00:25 +0000 https://blackhawknetwork.com/?p=10962 Hawk Incentives recently published an infographic detailing the differences between reward- and discount-based promotions. Among the major highlights was a summary of why companies choose reward-based promotions, such as rebates, instead of discounts offered at checkout. Many marketers surveyed leaned toward rewards because they are more effective in increasing revenue, driving purchase intent, propelling loyalty […]

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Hawk Incentives recently published an infographic detailing the differences between reward- and discount-based promotions. Among the major highlights was a summary of why companies choose reward-based promotions, such as rebates, instead of discounts offered at checkout. Many marketers surveyed leaned toward rewards because they are more effective in increasing revenue, driving purchase intent, propelling loyalty programs, boosting customer engagement and more.

The infographic findings were culled from a research study completed in early 2018 by leading market intelligence firm, Aberdeen Group, which interviewed more than 200 businesses regarding their promotional strategies.
Top takeaways include:

  • Giving rewards can make marketing dollars work harder and drive purchase intent.
  • Companies that use rewards-based promotions can experience higher annual revenue increases year-over-year.
  • Reward-based promotions are used to foster customer engagement.
  • Marketers that choose reward-based promotions want a premium brand image versus one known for frequent discounting.

Download the Hawk Incentives “How Reward-Based Promotions Outperform Discount-Based Promotions” infographic here.

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Payments Journal Shares Blackhawk Network’s Thought Leadership on Gift Card Demand https://blackhawknetwork.com/payments-journal-shares-blackhawk-networks-thought-leadership-on-gift-card-demand/ Thu, 20 Sep 2018 16:00:05 +0000 https://blackhawknetwork.com/?p=10957 Payments Journal, a leading payments publication, recently published insights from Theresa McEndree, vice president of marketing at Blackhawk Network, about Blackhawk’s recent study examining the state of consumer gift card preferences in 2018. In the article, Theresa discusses how “changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations.” She further […]

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Gift Cards

Payments Journal, a leading payments publication, recently published insights from Theresa McEndree, vice president of marketing at Blackhawk Network, about Blackhawk’s recent study examining the state of consumer gift card preferences in 2018. In the article, Theresa discusses how “changing consumer lifestyles and technology are driving increased consumer interest in gift card innovations.”

She further summarizes other key trends such as the growing consumer interest in digital gift card options, millennials’ interest in purchasing gift cards via contextual commerce, how physical and digital gift card program growth relies on hyper-personalization and how consumers prefer stored value cards over other incentives. Together, these factors are major contributors to the gift card juggernaut in the economy.

Read the full Payments Journal article here.

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Hawk Incentives Insights, Capabilities Profiled by RewardExpert.com https://blackhawknetwork.com/hawk-incentives-insights-capabilities-profiled-by-rewardexpert-com/ Tue, 18 Sep 2018 20:15:02 +0000 https://blackhawknetwork.com/?p=10952 Reward industry news outlet RewardExpert.com recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, about Hawk Incentives’ reward program services and industry research. Titled “Hawk Incentives Helps Businesses Build Loyal Customers with Incentive Programs,” the article features McEndree’s tips for designing effective reward programs and prominently features Hawk Incentives rewards and incentives research. […]

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Reward industry news outlet RewardExpert.com recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, about Hawk Incentives’ reward program services and industry research. Titled “Hawk Incentives Helps Businesses Build Loyal Customers with Incentive Programs,” the article features McEndree’s tips for designing effective reward programs and prominently features Hawk Incentives rewards and incentives research.

McEndree pointed to data that highlights the rising consumer adoption of rewards and incentives programs—especially among millennials. This demographic belongs to the most loyalty programs on average across generations and is also the most active. Hawk Incentives industry research on reward and incentive program adoption, paired with McEndree’s tips on designing an effective reward program, helps readers build effective loyalty programs.

Click here to access the full article.

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Blackhawk Network’s Consumers Gift Card Preferences Research Published in MarketingProfs https://blackhawknetwork.com/blackhawk-networks-consumers-gift-card-preferences-research-published-in-marketingprofs/ Thu, 13 Sep 2018 20:34:54 +0000 https://blackhawknetwork.com/?p=10946 MarketingProfs, a leading marketing media publication, recently showcased Blackhawk Network’s research entitled, “The State of Consumer Gift Card Preferences in 2018.” The article noted that “although consumers now favor the purchase of physical gift cards, digital gift card purchases are becoming increasingly popular.” Summarizing the research, the article reiterated that the purchasing of gift cards […]

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MarketingProfs, a leading marketing media publication, recently showcased Blackhawk Network’s research entitled, “The State of Consumer Gift Card Preferences in 2018.” The article noted that “although consumers now favor the purchase of physical gift cards, digital gift card purchases are becoming increasingly popular.”

Summarizing the research, the article reiterated that the purchasing of gift cards is as strong as ever. With their mass appeal and seemingly endless range of options in physical, digital and mobile forms, there are many new and evolving ways for brands and organizations to consider using gift cards to engage with their audiences.

Read the full MarketingProfs article here.

Interest in digital gift card options

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First Mobile-Enabled Lottery Card™ Debuts in Ohio https://blackhawknetwork.com/first-mobile-enabled-lottery-card-debuts-in-ohio/ Mon, 20 Aug 2018 13:00:07 +0000 https://blackhawknetwork.com/?p=10907 The Lottery Card™ from Linq3 and Blackhawk Network gives consumers a new, digital lottery experience; available in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide CLEVELAND, Aug. 20, 2018  — The new mobile-enabled Lottery Card™, now available in select grocery and retail stores statewide, allows Ohio consumers to buy and play Powerball® and Mega Millions® in a new, convenient […]

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The Lottery Card™ from Linq3 and Blackhawk Network gives consumers a new, digital lottery experience; available in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide

CLEVELANDAug. 20, 2018  — The new mobile-enabled Lottery Card™, now available in select grocery and retail stores statewide, allows Ohio consumers to buy and play Powerball® and Mega Millions® in a new, convenient and fun way. Ohio is among the first states to debut this digital lottery option, which allows players to enter these draw games on their phones. The Lottery Card is now available for purchase by adults 18 or older and can be found in checkout lanes and on gift card racks in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide. This unique way to play lottery will become available in additional states later this year, subject to applicable state lottery approval.

Perfect for lottery enthusiasts and gift card lovers alike, the Lottery Card pairs a fun, digital way to play the lottery with the convenience of a gift card. The product is a major innovation in lottery and gift cards, and shoppers will love it for gifting and self-use. Lottery Cards are currently available for both Powerball and Mega Millions, and cost $10 for five plays and $20 for 10 plays. Consumers are charged the cost of their chosen Lottery Card plus $0.89 for Mobile Play Benefits.

To play, consumers simply purchase the Lottery Card at their favorite Buehler’s, Giant Eagle or Kroger location. When ready to enter the next lottery drawing, the player texts in the Lottery Card’s unique code to a specified number, provides their name and confirms their location to complete a one-time card enrollment. The player then receives a picture message with the quick pick numbers, draw date and other transaction information. Winners are notified via text and picture message and most winnings are paid automatically via PayPal1. After enrolling, players can use their Lottery Card to play again and again by presenting it at checkout. More details regarding this new way to play, including where to buy the Lottery Card, are available at playatthecheckout.com.

The Lottery Card is the result of a collaboration between Linq3 and Blackhawk Network (Blackhawk). Linq3 is an innovation and technology company that designs, builds and markets state-of-the-art solutions that make it easier and more fun to play the lottery. Blackhawk is a global financial technology company and leader in connecting brands and people through branded value solutions, including gift cards.

“Lottery players, like all consumers, want convenience and a great user experience. The Lottery Card provides both. It’s a product designed to fit with consumers’ increasingly busy and digital lifestyles,” said Tom Spiegel, Linq3 Chairman and Chief Executive Officer.

An additional benefit of the Lottery Card is the opportunity for consumers to gift it, providing recipients the excitement of playing and the chance to win big. Based on independently-conducted research, 44 percent of consumers surveyed are interested in receiving a gift card to play the lottery, while 43 percent would be interested in giving a lottery gift card.2

According to the National Retail Federation, for the eleventh year in a row, gift cards have been the most popular items on holiday wish lists in America.3 The addition of the Lottery Card to checkout and gift card racks will provide consumers with a new gift card option for the five gift-giving holidays―and retailers with a new way to capitalize on the spikes in lottery sales that occur when jackpots are high.

“We are proud to pair Linq3’s innovative technology with our robust retail network to bring the Lottery Card to market in Ohio,” said David Tate, Blackhawk Network Senior Vice President, Sales & Marketing. “The Lottery Card represents an innovation in both the gift card and lottery industries, and is a great gift option for those accustomed to living a more digitally-enabled lifestyle.”

Between 2007 and 2016, the Ohio Lottery contributed more than $8.04 billion to the state’s education system, including more than $1.06 billion in 2016 alone.4

About Linq3
Linq3 Technologies, Inc. is a U.S.-based innovation and technology company focused on transforming the lottery industry. Headquartered in Atlanta, GA, Linq3 designs, builds and markets state-of-the-art solutions for modern lottery gameplay. Linq3 holds regulatory approvals and state licenses that allow it to generate and distribute lottery tickets through a proprietary technology platform. This platform uses existing point of sale (POS) devices at major retailers across the United States. For more information, please visit linq3.com and playatthecheckout.com.

About Blackhawk Network 
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif.Blackhawk operates in 26 countries.

For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.

1 Jackpot prizes of $600 or more must be collected at a lottery office.

2 The findings are part of an Internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.

3 NRF Holiday Spending Survey is a survey conducted by Prosper Insights & Analytics on behalf of the National Retail Federation in October 2017. The sample size included 7,349 consumers. 

4 History of Payments to Education, 2007‒2016, was published by the Ohio Lottery in 2016.

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Mobile Gifting https://blackhawknetwork.com/mobile-gifting/ Sat, 18 Aug 2018 00:17:39 +0000 https://blackhawknetwork.com/?p=10920 The post Mobile Gifting appeared first on Blackhawk Network.

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Blackhawk Network Executive Interviewed by Loyalty360 https://blackhawknetwork.com/blackhawk-network-executive-interviewed-by-loyalty360/ Tue, 07 Aug 2018 15:00:34 +0000 https://blackhawknetwork.com/?p=10857 Leading loyalty industry publication Loyalty360 recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, for a profile piece about Blackhawk’s 2018 State of Consumer Gift Card Preferences research. Titled “Gift Cards Serve as Excellent Rewards for Loyalty Programs,” the article features McEndree’s advice for brands looking to improve their loyalty programs. McEndree pointed […]

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Leading loyalty industry publication Loyalty360 recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, for a profile piece about Blackhawk’s 2018 State of Consumer Gift Card Preferences research. Titled “Gift Cards Serve as Excellent Rewards for Loyalty Programs,” the article features McEndree’s advice for brands looking to improve their loyalty programs.

McEndree pointed to data that highlights the increasing importance of brands to many consumers, and the resulting rise in popularity of gift cards as incentives in loyalty programs. She encouraged brands to leverage data to tailor loyalty programs for each consumer demographic, provide a wide variety of gift card options and utilize different delivery and redemption channels such as digital wallets and mobile apps.

You can read the full interview here.

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