First Mobile-Enabled Lottery Card™ Debuts in Ohio
The Lottery Card™ from Linq3 and Blackhawk Network gives consumers a new, digital lottery experience; available in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide
CLEVELAND, Aug. 20, 2018 — The new mobile-enabled Lottery Card™, now available in select grocery and retail stores statewide, allows Ohio consumers to buy and play Powerball® and Mega Millions® in a new, convenient and fun way. Ohio is among the first states to debut this digital lottery option, which allows players to enter these draw games on their phones. The Lottery Card is now available for purchase by adults 18 or older and can be found in checkout lanes and on gift card racks in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide. This unique way to play lottery will become available in additional states later this year, subject to applicable state lottery approval.
Perfect for lottery enthusiasts and gift card lovers alike, the Lottery Card pairs a fun, digital way to play the lottery with the convenience of a gift card. The product is a major innovation in lottery and gift cards, and shoppers will love it for gifting and self-use. Lottery Cards are currently available for both Powerball and Mega Millions, and cost $10 for five plays and $20 for 10 plays. Consumers are charged the cost of their chosen Lottery Card plus $0.89 for Mobile Play Benefits.
To play, consumers simply purchase the Lottery Card at their favorite Buehler’s, Giant Eagle or Kroger location. When ready to enter the next lottery drawing, the player texts in the Lottery Card’s unique code to a specified number, provides their name and confirms their location to complete a one-time card enrollment. The player then receives a picture message with the quick pick numbers, draw date and other transaction information. Winners are notified via text and picture message and most winnings are paid automatically via PayPal1. After enrolling, players can use their Lottery Card to play again and again by presenting it at checkout. More details regarding this new way to play, including where to buy the Lottery Card, are available at playatthecheckout.com.
The Lottery Card is the result of a collaboration between Linq3 and Blackhawk Network (Blackhawk). Linq3 is an innovation and technology company that designs, builds and markets state-of-the-art solutions that make it easier and more fun to play the lottery. Blackhawk is a global financial technology company and leader in connecting brands and people through branded value solutions, including gift cards.
“Lottery players, like all consumers, want convenience and a great user experience. The Lottery Card provides both. It’s a product designed to fit with consumers’ increasingly busy and digital lifestyles,” said Tom Spiegel, Linq3 Chairman and Chief Executive Officer.
An additional benefit of the Lottery Card is the opportunity for consumers to gift it, providing recipients the excitement of playing and the chance to win big. Based on independently-conducted research, 44 percent of consumers surveyed are interested in receiving a gift card to play the lottery, while 43 percent would be interested in giving a lottery gift card.2
According to the National Retail Federation, for the eleventh year in a row, gift cards have been the most popular items on holiday wish lists in America.3 The addition of the Lottery Card to checkout and gift card racks will provide consumers with a new gift card option for the five gift-giving holidays―and retailers with a new way to capitalize on the spikes in lottery sales that occur when jackpots are high.
“We are proud to pair Linq3’s innovative technology with our robust retail network to bring the Lottery Card to market in Ohio,” said David Tate, Blackhawk Network Senior Vice President, Sales & Marketing. “The Lottery Card represents an innovation in both the gift card and lottery industries, and is a great gift option for those accustomed to living a more digitally-enabled lifestyle.”
Between 2007 and 2016, the Ohio Lottery contributed more than $8.04 billion to the state’s education system, including more than $1.06 billion in 2016 alone.4
Linq3 Technologies, Inc. is a U.S.-based innovation and technology company focused on transforming the lottery industry. Headquartered in Atlanta, GA, Linq3 designs, builds and markets state-of-the-art solutions for modern lottery gameplay. Linq3 holds regulatory approvals and state licenses that allow it to generate and distribute lottery tickets through a proprietary technology platform. This platform uses existing point of sale (POS) devices at major retailers across the United States. For more information, please visit linq3.com and playatthecheckout.com.
About Blackhawk Network
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries.
For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com or our product websites GiftCards.com, GiftCardMall.com, Cardpool.com, GiftCardLab.com and OmniCard.com.
2 The findings are part of an Internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.
3 NRF Holiday Spending Survey is a survey conducted by Prosper Insights & Analytics on behalf of the National Retail Federation in October 2017. The sample size included 7,349 consumers.
4 History of Payments to Education, 2007‒2016, was published by the Ohio Lottery in 2016.