Google Analytics Insights
Advancing our content forward
Letting the data win
We've built out extensive segmenting and reporting through Google Analytics as our main source of truth for overall digital performance as relates to transactions and lead conversions. The key components of note are the dashboards created along with understanding how to pull transaction data to analyze success of OmniCard emails and other channels.
Dashboards
The Google Analytics dashboards are built with the digital demand funnel in mind. We look at visitors, progressions and conversions as baseline numbers to track and then we dive into more data around volume of visits before becoming a lead, days we convert leads on the most and more.
Transaction Reports
OmnICard's order portal is fully baked into Google Analytics, which allows us to see transactions tied to paid search, email campaigns and others. This is critical for us to understand overall success, while also acknowledging that this view is at a transaction level agnostic of customer info.
Creating Segments
This video is a quick walkthrough of how to use the segments we have created to measure our content and audiences, as well as details on how to create new segments in the future.
Accessing and Understanding the Dashboards
This overview of our dashboards in Google Analytics will help understand how we've built the digital program overall and the moneyball approach to the program.
Transactions Data Review
Hearing that we've done over $6MM in email revenue from OmniCard emails is exciting. This video showcases how to see those numbers now and in the future.