Hawk Incentives Executive’s Insights Published in Channel Marketer Report

Sales and marketing industry media outlet Channel Marketer Report recently published insights from Hawk Incentives VP of Strategy and Solutions, Dan Hawtof. In the article, Hawtof shared his thoughts about rapidly evolving incentive program strategies.

Hawtof described seven ways sales incentives are changing, including how incentives should no longer be just for closed sales, how rewards shouldn’t be exclusively for sales personnel and how many companies are adopting hybrid approaches to incentivize partner organizations and individual salespeople. He also discussed how millennial workers are altering the incentives landscape with their new and emerging reward preferences.

To read the full article, click here.


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