Reward industry news outlet RewardExpert.com recently interviewed Theresa McEndree, vice president of marketing at Blackhawk Network, about Hawk Incentives’ reward program services and industry research. Titled “Hawk Incentives Helps Businesses Build Loyal Customers with Incentive Programs,” the article features McEndree’s tips for designing effective reward programs and prominently features Hawk Incentives rewards and incentives research.
McEndree pointed to data that highlights the rising consumer adoption of rewards and incentives programs—especially among millennials. This demographic belongs to the most loyalty programs on average across generations and is also the most active. Hawk Incentives industry research on reward and incentive program adoption, paired with McEndree’s tips on designing an effective reward program, helps readers build effective loyalty programs.