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    Whether you’re a merchant, retailer, or digital reseller, we have all the tools to help you drive revenue with a gift card program.
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    Deck out your gift card category with all the right products.
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    EMPOWER YOUR WORKFORCE FROM WITHIN
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    Explore more efficient and cost-effective ways to transfer funds from corporations to individuals.
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    Choose the payment vehicle that aligns with your program.
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Retailers

Boost your gift card program sales


Our gift card programs for retailers leverage all of our proven best practices, including supply chain, merchandising, marketing and end-to-end support services.
Start a conversation

Sell gift cards in-store


Join over 1,000 physical retail locations in Hong Kong in optimising revenue per square foot with our best-in-class fixtures. With over 50 popular brands we can help grow your gift card category sales. Plus, we offer seasonal displays, end caps, in-aisle racks and more as part of our in-store Gift Card Mall merchandising best practices. 

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Top gift card tips for 2020


Are you doing everything you can to capitalise on your gift card program? Watch our webinar, “20 Ways to Optimise Your Gift Card Program in 2020,” to learn from industry leaders how you can drive more revenue and increase engagement. 

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In-store marketing and merchandising services



Marketing promotions

As an industry pioneer, no one knows gift card customers better than Blackhawk Network. Our expert marketing strategists work to make sure your gift card category produces great results for your business. Our state-of-the-art technology stack and experienced, end-to-end marketing agency manages promotional events for our partners every year. 


Expert in-store merchandising

As an industry pioneer—and a continuous innovator—we know how to maximise gift card category sales in-store, for both our retailer partners and gift card partners. How? These are just a few of our extensive best practices: 

  • A data-driven approach to optimising displays 

  • Planogram optimisation analysis, including custom displays if desired 

  • Real-time insights about best-selling products 

  • Innovative, attention-getting digital displays 

Excellent cardholder services


We also offer customer service support for cardholders, so any problem can be settled quickly by phone and email. Our global customer service network handles millions of customer contacts annually with a commitment to resolution.
Start a conversation

Security-minded solutions


We power more than $550 million in transactions per year. These omnichannel solutions demand industry-leading commerce and security-minded protection for purchases. That’s why we deliver scalable and trustworthy solutions that are trusted by hundreds of well-known brands. When customers have a better gift card experience—no false declines and a smooth pathway to shopping—they come back to buy more often. 

Talk with us > 

Let us handle the details 


When you partner with Blackhawk Network for your in-store gift card sales, we manage the merchandising for you. Our decades of experience mean we know how to optimise your product mix, manage marketing promotions and more with our dedicated teams. After all, when it comes to motivating sales and pleasing customers, nothing performs better than a professionally executed in-store experience. 

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Built-in video screens
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Customizable fixture footprints
Customisable fixture footprints
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Hundreds of pegs per fixture
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Multiple fixture types and sizes

Boost your gift card category sales by up to 40% 


Read our case study to learn how Blackhawk Network helped one major North American retailer increase their gift card category sales by 40% YOY. Then start a conversation with one of our gift card experts.  

Get the Case Study
Case Study
Boost your gift card category sales by up to 40% 

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Gift card program case study
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Ready to drive your business results?
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