Motivate with gift and eGift cards
Ideal for smaller-value rewards, gift cards and eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers.
Digital gift cards align with omnichannel strategies
If your customers are online, you should be, too. That’s why 93% of incentive program managers say digital gift cards align well with corporate goals.1
Gift cards grow loyalty program engagement
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogs.
Gift card incentives can increase spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a reward card they received.2
Incent with Visa® and Mastercard® Prepaid Cards
Visa and Mastercard Prepaid Cards are popular, desirable and powerful incentives because they can be used everywhere the network’s debit cards are accepted. Plus, they are available in an array of plastic, virtual and mobile wallet–enabled formats, so they can be delivered exactly how your recipients prefer to receive them.
Vetting Your Reward Card Vendor
Launching a new rewards program or moving a program to a new vendor are equally challenging prospects for even the most experienced program manager. Use this checklist to compare your top three contenders.
Be sure to personalize and customize
Add your logo to the card to remind the cardholder that you gave them this reward. You can even add a personal touch by including the recipient’s name and a very brief message. And, if you’re looking for long-term incentive card, consider our reloadable options.
Customers prefer prepaid cards
Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programs.1
Employees are tired of trophies
These days, two out of three employees would prefer a Visa® or Mastercard® Prepaid Card or merchant gift card over any other type of incentive.3
Celebrate sales teams with compelling rewards
Make sure your sales incentives program motivates and rewards all of the preferred sales cycle activities you value and measure—including closed deals.
Showcase the gift cards and prepaid cards that are exclusively ours
At Blackhawk Network, we take pride in leading the branded payments industry with new and exciting products that people love to give and receive.
Five BackTM Card
Although these prepaid cards can be used everywhere Visa or Mastercard debit cards are accepted, US cardholders get 5% back on their cards when they use them at over 50 participating merchants.
Happy Card Gift Cards
Our themed Happy Card gift cards take an interest, hobby or holiday and include six to eight merchants where the card can be used. They make gift giving feel more personal—plus they give the featured brands additional opportunities to extend reach to new customers.
Spafinder Gift Cards
Welcome at thousands of locations, this gift cards offers wellness, fitness, pampering and more. Whether recipients prefer barre or bootcamp, massage or meditation, Spafinder is a great way to give a stress-reducing experience.
The MAX Prepaid Card
Need a unique experience fast? Have a diverse audience? We have the perfect solution for you: The MAX Prepaid Card, which can be used at 150+ popular stores, restaurants and more. Now available in digital format. Redeemable with those merchants online or whose locations accept mobile payments from Apple, Samsung, or Google.
The Preferences Prepaid Card
Looking for an incentive card that is customized to support your program goals? Choose the Preferences Prepaid Card, which uses our patented DirectSpend® technology to let you determine exactly where the funds can be spent. Whether you want to create a card specifically for pet lovers, healthcare plan members or travel aficionados, you have the option with Blackhawk Network.
1Aberdeen Group. The Next Generation Promotion Study had 212 managers, directors, vice presidents and C-suite respondents representing US-based companies that use a variety of promotional strategies. March 2018.
2Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, March 2019.
3The Efficacy of Employee Rewards was an online survey of 1,472 employed US adults conducted in 2018 by Murphy Research.