Industry Trends to Watch in 2015

Gift Card Evolution

Macro trends, including increased access to mobile devices and the Internet as well as consumer appetite for deals, will continue to drive changes in shopping behavior and broaden the use of both prepaid and electronic payments in 2015. Included in this Viewpoint is a snapshot of trends—supported by our research—to watch in the New Year.

Research was conducted by Blackhawk’s senior director of research, Tammy Durston.

Click here to view the full Paybefore Viewpoints story.

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