Insights from Blackhawk Network Showcased in PaymentsJournal Podcast
January 10, 2018
Leading payments and banking news outlet PaymentsJournal recently featured insights from Blackhawk Network in its brand new podcast series. In the segment titled “Relationship Between Brands and Gift Cards,” Blackhawk Chief Marketing Officer Teri Llach discussed the current trends in consumer loyalty and the gift card market.
The segment recapped recent Blackhawk research which found that gift cards encourage engagement with brands and strengthen brand loyalty. It also touched on gift card trends that emerged in 2017, how businesses can embrace the power of gift cards in the future, how Blackhawk prepped its partners for the 2017 holiday season, and what’s next for Blackhawk in 2018.
To listen to the entire episode, click the audio below. The podcast is available on iTunes.