Selling gift cards at retail locations worldwide 

Elevate retail gift card category sales

If you want to increase omni-channel gift card category sales, partner with Blackhawk Network. We offer in-store and online solutions to reach your customers everywhere they are.  

In-store, we optimise revenue per square foot with our best-in-class fixtures. Plus, with our gift card partners we can customise your fixtures to include the best sellers for your market.  

Leverage all of our proven best practices, including merchandising, marketing, promotions and end-to-end support services to maximise gift card program sales.  

Incent consumers, employees and sales teams

Incentives are a powerful way to drive desirable behaviors, and gift cards are universally popular with all audiences. Our Incentive Solutions offer a wide array of rewards to help these programs be more successful.  

Build brand loyalty

Recent Blackhawk Network research reveals that 72% of consumers surveyed say receiving gift cards from a retailer would encourage more frequent purchases.1  

Sell more with eCommerce

83% of Millennials—with their ever-growing purchasing power—have shopped on a mobile device2 

Merchandising

For in-store gift card category sales, we have feet on the street who maintain and optimise your Blackhawk Network fixtures and seasonal displays. We leverage best practices to help optimise your gift card sales throughout the year. 

Promotional Marketing

We have a dedicated in-house marketing team that can manage gift card promotions on your behalf. Their expertise can help you increase your gift card sales and increase revenue. 

Integrated Program Services

Our client success directors coordinate a multi-disciplinary team to support every aspect of your gift card sales, from onboarding and technical operations to financial services and robust reporting. 

Learn more

1Blackhawk Network, How People Pay: A BrandedPay™ Study of Multinational Attitudes Around Shopping, Payments, Gifts and Rewards, conducted by Leger, 2020. 
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019 
3https://www.pymnts.com/news/omnicommerce/2019/contextual-commerce-mobile-iot-retail/ 
4https://www.emarketer.com/content/apple-pay-overtakes-starbucks-as-top-mobile-payment-app-in-the-us