Ideal for smaller-value rewards, eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers.
If your customers are online, you should be, too. That’s why 93% of incentive program managers say digital gift cards align well with corporate goals.1
Our clients have seen an increase in loyalty programme participation after adding gift and eGift cards to their redemption catalogues. 2
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a reward card they received.3
Now more than ever there are plenty of reasons to use digital rewards as an incentive strategy for your business. Learn about three ways you can use digital gift cards to increase engagement with your digitally savvy customers.
Many of our cards allow you to add your own branding to remind the cardholder that you gave them their reward. You can even add a personal touch with some of our solutions by including the recipient’s name and a brief message.
Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programmes. 1
These days, two out of three employees would prefer a prepaid card or partner gift card over any other type of incentive.2
Make sure your sales incentives programme motivates and rewards all of the preferred sales cycle activities you value and measure—including closed deals.
1Blackhawk Network Incentives Study, conducted by Murphy Research, US, March 2019.
2The Efficacy of Employee Rewards was an online survey of 1,472 employed US adults conducted in 2018 by Murphy Research.
3Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, US, March 2019.