Customer Incentives
The Perfect Reward for Market Research
Show appreciation for customer feedback with our wide range of digital gift cards or prepaid cards. Digital rewards are easily and quickly delivered directly to respondent’s email, they capture all the flexibility and appeal of plastic with the added benefit of speed, convenience and contactless outreach.
Desirable incentives to increase survey response rates
3 out of 4
of respondents are happy to receive a digital incentive as a reward.3
4X
online panel participants preferred pre-paid gift cards 4 times more over cheques
86%
of people feel rewarded if they receive their incentives within one or two days.2
Find the perfect reward for your audience
There’s a perfect incentive to satisfy and engage participants wherever they are: online, in-person or even on their mobile devices. Different rewards work better in different scenarios, which can vary based on research method, type of information being gathered and the audience. That's why we offer a huge range of different market research incentives that provide flexibility and choice for you and your audience.
Plus, we offer customisation options to personalise rewards with your logo for seamless branded marketing that helps you execute more successful market research campaigns.
Online focus groups
Give participants a $25 digital reward that only requires a name and email address to be delivered in real time.
In-field surveys
Hand out $25 instant-issue eGift Cards or prepaid cards as a carrot to incent prospective respondents to speak with you.
Broad studies
Issue each member of a diverse group of participants an eCode that is digitally delivered and instantly redeemable at an online gift card mall offering a wide range of digital merchant eGift cards.
Incentive reward products
Explore the variety of rewards that we offer for incentive programs. They include digital and mobile wallet–enabled options to appeal to all everyone you’re trying to motivate.
Integrated services
Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting.
1The Hawk Incentives Rewards Preference survey of 1,022 smartphone-owning Americans was completed by Leger online between February 10 and 28, 2017. A probability sample of the same size would yield a margin of error of +/-3.07%, 19 times out of 20.
2Ledger Online Panel, 2018 - USA.
3Mastercard, “Motivators & Barriers of Digital Rewards Study,” 2019 - USA.