Loyalty360 Profiles Blackhawk Network Research in Holiday Article about Consumer Shopping Habits
December 20, 2016
In a recent article about Americans’ gift giving habits, incentives and engagement industry media outlet Loyalty360 profiled Blackhawk Network research and explored its implications—including how branded value may impact consumers’ shopping habits this holiday season.
Blackhawk Network’s chief marketing officer, Teri Llach, shared her insights about the research findings, including how gift giving is tied to branded value in the form of gift cards, digital payments, and loyalty points.
The article can be read in its entirety here.