Merchant Onboarding

Merchant Onboarding

Thank you for your interest in participating in the Gift Card Mall program as a Blackhawk Network Distribution Partner. The application process requires that you provide specific information about your business. Please click on the link to view the complete list of information required. Having this information readily available to you will help to expedite the application process. You will, however, be able to stop and save your application at any time and resume at a later date before submitting for review.

If you are a first time user, you will need to register using your wholesaler’s link below:

Alex Lee

American Seaway Foods

Associated Grocers Baton Rouge

Associated Grocers of New England

Associated Wholesale Grocers


C & S Wholesale Grocers

Federation of Pharmacy Networks – IPC


Great Lakes Foods – AWG

Independent Pharmacy Cooperative



Piggly Wiggly Midwest

Spartan Nash