Millennials are Interested in Adopting New Ways of Gift Giving
November 25, 2015
According to a report by Business Insider Intelligence earlier this year, millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. Millennial consumers–especially those between ages 18 and 29–are also interested in adopting alternative ways of gift giving
Findings from Blackhawk Network’s Online and Mobile Gifting survey of more than 1,100 U.S. consumers revealed gift giving trends of the most active online shoppers—millennials. According to the survey:
- Twenty-eight percent have or would be interested in purchasing a gift from within a social media platform.
- Forty-seven percent have or would be interested in using a gift card giving website that enables the recipient to link the gift card to their credit or debit card, similar to a digital wallet.
- Fifty-four percent have or would be interested in using a group gifting website that allows multiple people to contribute to a single gift.
- Sixty-one percent have or would be interested in redeeming their own loyalty points for a gift card or merchandise to give someone else.
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