1Aberdeen Group. The Next Generation Promotion Study had 212 managers, directors, vice presidents and C-suite respondents representing US-based companies that use a variety of promotional strategies. March 2018.
2Blackhawk Network, Branded Value Study, 2016.
3Blackhawk Network Incentives State of the Union, conducted by Murphy Research, March 2019.
4Blackhawk Network Partner Verticals Report, conducted by Murphy Research, February 2018.