May 9, 2018
New Hawk Incentives Research Finds Rebate Innovations Can Positively Impact Consumer Preferences
According to new research commissioned by Hawk Incentives, an increasing number of shoppers are finding deeper value in rebates over other promotions.
The findings were based on a survey of more than 1,500 American adults on their preference and attitudes toward consumer incentives across a range of categories, including auto aftermarket, home building and remodeling, personal care products and utility providers.
Some key findings include:
- Eighty-four percent of surveyed consumers think rebates are a great savings opportunity, up from 79 percent in a similar 2017 survey.
- When asked to choose an incentive they would prefer over all others, more than half of those surveyed opted for a physical or digital rebate in six of the 11 categories tested.
- Fifty-five percent of surveyed consumers are actively searching out products with rebates, a 20 percent increase over 2017.
Download the free “Rebate Evolution” infographic.