If you’re looking for the most in-depth, comprehensive benchmark study on the gift card industry available today, you’ve found it. The sixth annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network (BHN) can help any company optimize its gift card program, no matter how large or small. Among many other things, this robust report will provide:
➢ A comprehensive review of 100-plus U.S. merchants’ gift card programs, based upon 175 criteria
➢ An assessment of their ecommerce/digital, mobile and in-store gift card offerings, including consumer purchase and recipient experiences
➢ Key takeaways for brands
➢ New convenience store vertical
➢ Separate assessment for 25 U.S. digital ascendant brands
To download the report, just fill out the short form on this page.