5 Tips to Driving Vaccination with Rewards
A recent Blackhawk Network survey showed nearly two-thirds of respondents said a reward would increase the likelihood they would get a COVID-19 vaccine (or get it sooner).
So how do you ensure your program will work? Follow these best practices of rewards leader Blackhawk Network.
1. Keep it simple
Everyone understands rewards. If they do something, they know they’ll get something.
(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)
2. Use the right reward
Money talks. Of the two top motivators, a monetary incentive (47%) far outweighs paid time off (19.5%).
(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)
3. Don’t break the bank
Make sure you don’t overspend. Our research shows more than one-third would get the vaccine for $100 or less.
(Source: The COVID-19 Vaccine Incentives Report, Blackhawk Network, January 2021)
4. Give them what they want
There are a ton of reward options, but research shows people prefer prepaid cards. Why? You can spend them almost anywhere and get whatever you want.
(Source: The Incentives Study, Murphy Research, February 2019)
5. Reward fast
It’s best to deliver the reward as close to the behavior as possible. Luckily, today’s virtual rewards can be emailed, texted and used almost instantly.
Close to 90% of the respondents in our recent research have not yet received one of the COVID-19 vaccines.* If you’d like to drive vaccination adoption among your employees, do what many other companies are doing—reward them.
Want to talk to a rewards program expert?
Call us today at 866.829.0707
