Whitepaper: Your People Have Spoken. A guide to employee engagement.

Whitepaper: Your People Have Spoken. A guide to employee engagement.

27 Sep 2021

Offering an inclusive, diverse reward and benefits package needs to be a crucial part of every business’ strategy. Never has there been a better time for employers to listen to their employees’ wants and needs, than in the months following a global pandemic.

37% of employees say that they are not rewarded or recognised at work.

At Blackhawk Network, we know that providing choice is the most effective and inclusive driver of employee engagement. But in order to get to the bottom of what could be deemed the best reward and benefits strategy for the present and future workforce, we needed to assess the current state of play.

We conducted comprehensive research comprised of data from 2,000 UK respondents to understand how benefits and rewards are perceived as we enter a post-pandemic landscape. The results are fascinating and provide great insight into the future of employee satisfaction.

Exploring three key areas, we’ve compiled insights, tips, and product recommendations. We refer to this as our guide to the ultimate employee engagement strategy.

If you’d like to see some further discussion on the topic after reading this whitepaper, then why not sign up to our upcoming workshop with HR Grapevine? The session takes place on Tuesday 5th October at 9.45am.

In this report, you can expect to gain a deeper knowledge of the following areas, with some thought-provoking insights from our Blackhawk Network experts.

Rewards for all

In this section of the whitepaper, we understand how often employees would like to be rewarded at work vs how often they actually are, what employees want to be rewarded for, and what would be the most valuable type of reward. We also highlight the impact of COVID-19 and whether there has been a bigger shift for some more than others.

We then look at how to use rewards for non-performance-based occasions and whether a large proportion of UK employers are losing out by overlooking personal milestones.

There is evidence to show that UK employees would like their rewards and benefits to link in with their personal interests. We delve into what those interests are, and how important it is to consider this approach.

Physical and mental wellbeing

As the return to office will look different to the previous norm, employers will need to plan ahead and consider future ways of working. What might have resonated before the pandemic may not continue to do so.

In this part of the report, we further explore this concept and study how employers can support physical and mental wellbeing wherever their employees are working.

Financial wellbeing

There’s an increasing need for employers to actively support their employees with money management. Whilst there are differences between mandatory and optional rewards and benefits, our data clearly shows the demand for both. We look at the types of rewards and benefits that employees would find most useful.

As previously mentioned, choice-based rewards and benefits are fundamental if a business wishes to offer a diverse and inclusive employee engagement strategy. When it comes to financial wellbeing, it’s important to know your employees well enough to provide rewards that are actually helpful for budgeting or saving money. In this section of the guide, we look at how to offer the right type of support when you need to cater for the masses.

Closing thoughts

Providing a well-rounded, accessible and simple to understand workplace reward and benefit programme is paramount for great employee engagement.

In this final chapter, we discuss the demand for flexible working as our data reveals that more than four in ten employees want flexible working options. We also suggest how your duty of care doesn’t have to be time or budget heavy.


At Blackhawk Network we’re proud to offer the complete employee engagement solution. If you’d like to learn more about how our solutions could support your rewards and benefits strategy, we’d be delighted to hear from you.

Ready to talk? Call today on 020 4517 5862.

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