January 5, 2017
Payments Journal Shares Blackhawk Network Insights about Mobile Wallet Adoption
Recently, payments industry media outlet Payments Journal shared insights from Blackhawk Network’s chief marketing officer, Teri Llach, about consumer adoption of mobile wallets.
In the article, Llach describes how digital wallets have risen in popularity in tandem with smartphone adoption, but until recently the mobile payment experience has been somewhat one-sided. Now, some mobile wallets like Apple Pay and Samsung Pay are integrating other payment, reward and loyalty mechanisms.
The article was based on the recent Blackhawk Network announcement that its Digital Pass technology enables gift cards, egifts, loyalty cards and rewards programs to integrate with Apple Pay. It can be read in its entirety here.