Analyst Access: Evaluating Gift Card eCommerce


The 2017 Merchant Gift Card eCommerce Evaluation is essential reading for all gift card program stakeholders. In this webinar, Nathan Safran of NAPCO Research shares unpublished data from the 2017 Gift Card eCommerce Evaluation and discusses how merchants can act on the insights and trends highlighted in the report to further enhance their gift card program.


This is an exclusive opportunity to gain the unique perspective of the report’s lead researcher including:

Deeper analysis, more data and findings revealed

Learn which merchants excelled in discoverability, recipient experience, mobile app experiences, and B2B offerings, for example.

Top traits — what the highest performing merchants do best

Discover what the leaders have in common and see examples of their best practices in action

Trends to take advantage of for success

Gain the knowledge you need to focus and optimize your gift card ecommerce program for growth

Presenters: 


Nathan Safran: Director of Research, NAPCO Media

Nate Smith: Head of Marketing, CashStar

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