Blackhawk Network Acquires Rybbon


Acquisition powers integrated SaaS reward delivery

To continue its mission of powering seamless delivery of global rewards, Blackhawk Network today announced the acquisition of Rybbon. For users of today’s top business, Rybbon enables users to easily add rewards directly into their program workflows. This integrated rewards offering joins Blackhawk’s suite of incentive platforms supporting more than $5B in rewards issued annually.

“Rybbon powers an exciting disruption to the incentives industry," said Jeff Haughton, SVP, Incentives, Corporate Development & Strategy at Blackhawk Network, a global payments provider. “Modern companies switch frequently between engagement platforms, whether market research platforms or marketing automation tools, to their rewards platform. With Rybbon, we’ve embedded the rewards our customers love in the platforms they use every day. Amid increasing demand for digital rewards and streamlined operational efficiency, Rybbon can drive results and save program administrators’ time. We are thrilled to integrate rewards directly into some of the world’s best platforms."

To date, Rybbon has more than 1,100 customers on its rewards platform, managing campaigns that have delivered rewards to recipients in 160 countries. By joining with Blackhawk, Rybbon can further tap into the power of a global reward offering, expanding reach and choice for recipients.

"We are thrilled to join the Blackhawk team so we can expand upon our vision to make rewarding customers and employees easy, delightful and impactful," said Jignesh Shah, CEO of Rybbon. "Blackhawk has long been a leader in payments and incentives. Blackhawk’s scale, reach and deep experience in global incentives will make Rybbon the natural choice for companies looking to adopt a modern rewards management platform.”

The solution offers a variety of digital prepaid and gift card rewards, which have been shown to be effective incentives for driving loyalty and motivation1. Rybbon’s guided integrations and templates make launching and managing rewards programs fast and simple.

Visit Rybbon online to learn more about integrations and use cases, and view the full reward selection, including a variety of employee and consumer rewards that can be offered digitally such as egifts and virtual prepaid cards.


1 “BrandedPay: How People and Brands Connect Through Payments” is based on the findings of an internet-based survey conducted by Leger on behalf of Blackhawk Network between February 12–March 17, 2020. The sample size included over 12,000 respondents in eight countries.

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