Case Study-NAPCO Report Merchant Spotlight: The Home Depot


The Home Depot is the world’s largest home improvement retailer with almost 2,300 stores operating in North America. Thanks to their partnership with Blackhawk Network, their gift card program is also #1 (in the eCommerce and Home Improvement categories), according to NAPCO Research.

This case study-based on the 2020 NAPCO Research Merchant Gift Card Omnichannel Evaluation-explores some of the elements of The Home Depot gift card program that have helped earn them such a high ranking in the NAPCO evaluation.

Of course, those same best practices have earned them a lot of additional revenue, as well as increased customers and customer loyalty.

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Have specific questions about your gift card program? Reach out to a Blackhawk Network expert at 866.219.7533.

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