Consumer vs. Retailer Promotional Preferences


Blackhawk Network partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences.


Learn ways retailers can better align their use of incentives to improve program results.


The report answers questions addressed by the research such as:

  • What promotional programs do consumers prefer?
  • How aligned are consumer and retailer promotional program preferences?
  • How do promotional preferences differ based on the depth of the consumer relationship with the retailer?

Download the report today to understand preferences that can help you put together an effective strategy.


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