eBook-From Pandemic to Endemic: Understanding the Next Stage in American Gift Card Use


At Blackhawk Network, we’ve been helping businesses build thriving gift card programs for 20 years. We’ve seen a lot of changes in how people shop for gift cards, give gift cards and use gift cards, especially over the last couple of years.

Now that Americans are starting to reconnect with the world around them, it’s all changing again. Our new ebook is filled with new research and insights that can help you understand today’s gift card shoppers, so your business can succeed in the new normal (and the one after that).

Among many other things, you’ll learn how to:

  • Give the new hybrid shoppers the options they want
  • Prepare for the next generation of gift card users: Gen Z
  • Don’t forget to market to your self-use customers
  • Provide as much flexibility as possible

All you have to do is fill out the short form on this page.

And when you’re ready to adjust your gift card program to work for today’s shoppers, just click here or call 866.219.7533 to talk to a Blackhawk Network expert.

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