The power and benefit of gift cards to merchants is undeniable—gift cards drive customer acquisition, incremental visits, up spend, engagement and loyalty, all while locking in future spending for your brand. With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to leverage gift cards in promotions to achieve sales and marketing goals, especially for the ever important Q4 holiday season.
By understanding the various components and levers within a gift card-based promotion, marketers can optimize their campaigns with more flexibility than in the traditional marketing promotions tool kit. It’s critical to consider time-based factors—beyond just when to run your promotion.
Watch this webinar to learn:
Seven time-based considerations for planning a gift card promotion
For example, determining campaign length, using redemption windows, timing online vs. in-store promotions for omnichannel success, and more
How to approach metrics for your promotion
What metrics to evaluate, how metrics help secure internal buy-in and guidance on objective setting for your next promotion
Insights into what it takes to turn an ordinary promotion into an extraordinary success
Examples of unique promotions that take advantage of innovative technology and creative offers
Beth Dembia: Head of Customer Success, CashStar
Monique Brown: Senior Manager, Customer Success, CashStar
TJ Zarro: Senior Technical Account Manager, CashStar