Streamlined customer buy flows, enhanced personalization capabilities, and acceptance of the newest mobile payment methods are a few examples of how most merchants are leveraging technology to better engage with their customers in the direct-to-consumer gift card marketplace. In the B2B gift card space however, merchants have yet to tap into the full benefit of evolving technology. With B2B sales making up 20% of the overall gift card market, it is crucial that merchants adopt modern ecommerce capabilities to improve the B2B customer experience from phone and fax orders to strategically-marketed online portals. Brands that don’t focus on their B2B buyers are missing out on creating positive experiences with their brand, and a big opportunity for program growth.
Get Key Insights Through This Webinar
- Common friction points in typical B2B gift card programs
- Tools available to improve the B2B buyer experience
- How to leverage technology and other strategies
Peter Lowell – Moderator Customer Success Manager, CashStar
Hollis Thornton Senior Account Executive, Velocity B2B
Jason Mineo-Goggin Senior Product Manager, CashStar