Industry Deep Dive: Apparel Gift Card Programs


The 2019 Merchant Gift Card eCommerce Evaluation from NAPCO Research looks at gift card programs of 150 merchants across a variety of industry verticals. One of those verticals is the apparel industry.

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This short ebook reviews the best practices (and not-so-best practices) of 17 apparel brands, and also provides some valuable insights into trends and suggested areas of focus for growing gift card programs.


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