Infographic: Holiday 2021 Gift Spending Projections


Spend projections and trends are important because they help you make decisions on ordering, merchandising, marketing and more. In other words, they help you give your customers more of what they want—which means happier customers and more revenue.

This simple Blackhawk Network infographic is a great place to start. At a glance, you’ll see:

  • The projected total per-person holiday gift spend
  • The percentage of that spend that is projected to go towards gift cards
  • How much both of those numbers have gone up since last year (It’s a lot)
  • And more