When it comes to in-store gift card displays, presentation makes a difference. How much of a difference? Blackhawk Network (BHN) monitored the behavior of real consumers in real stores to find out. Below are a few highlights from our research.
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Our Displays Drive Consumers
Gift Card Display Motivation
• 93% of shoppers who reach our displays purchase a gift card.
• 66% said layout motivated them to buy.
Our Displays Drive Results
BHN’s Merchandising Teams
• $70 million in incremental revenue for our partners
• 29.5 million out-of-stock pegs filled
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* In-store Intercepts, Washington DC and Philadelphia, January 2020