When it comes to in-store gift card displays, presentation makes a difference. How much of a difference? Blackhawk Network (BHN) monitored the behavior of real consumers in real stores to find out. Below are a few highlights from our research.
To see the full infographic, click here.
Our Displays Drive Consumers
Gift Card Display Motivation
• 93% of shoppers who reach our displays purchase a gift card.
• 66% said layout motivated them to buy.
Our Displays Drive Results
BHN’s Merchandising Teams
• $70 million in incremental revenue for our partners
• 29.5 million out-of-stock pegs filled
Talk to BHN
Our merchandising experts know how to keep your gift card displays neatly organized and generating sales. Just click here or call 866.219.7533.
Want more info on merchandising and the gift card opportunity?
• Infographic-Does a Trillion-Dollar Gift Card Market Get Your Attention?
• eBook-A $1.6 Trillion Opportunity: Why You Can’t Wait to Launch a Gift Card Category
* In-store Intercepts, Washington DC and Philadelphia, January 2020