Adding Value, Not Discounts
Read how John Deere ran a promotion in a discount environment
John Deere is an established high-quality brand, but younger customers shopping in large home improvement stores only know the brand for its iconic cap. How did John Deere attract these new customers in a discount environment without eroding their brand?
They came to Hawk Incentives, that’s how. Read our case study to get the whole story.
Key insights include:
- Introducing new customers to an established brand
- Overcoming issues from past attempts at value-add promotions
- Saving customers hundreds of dollars
- Saving John Deere hassles and headaches
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