John Deere Case Study


Adding Value, Not Discounts 

Read how John Deere ran a promotion in a discount environment 

John Deere is an established high-quality brand, but younger customers shopping in large home improvement stores only know the brand for its iconic cap. How did John Deere attract these new customers in a discount environment without eroding their brand? 

They came to Hawk Incentives, that’s how. Read our case study to get the whole story. 

Key insights include: 

  • Introducing new customers to an established brand 
  • Overcoming issues from past attempts at value-add promotions 
  • Saving customers hundreds of dollars 
  • Saving John Deere hassles and headaches 

Get this case study

See how John Deere's business was impacted with their partnership with Blackhawk Network.