buying bulk gift cards
Jul 12, 2023

Save by buying bulk gift cards (and other benefits)

Bulk gift cards are a convenient and cost-effective way to show appreciation to your employees, clients, customers or vendors. Whether you are looking to reward hard-working team members or boost customer loyalty, buying gift cards in bulk is just smart. Plus, everybody loves gift cards. In fact:

Gift cards have been the #1
most requested holiday gift
for 16 years in a row.1

In this blog, we’ll go through all the benefits of bulk gift cards, as well as things to consider before and during your purchase. First, please forgive a quick promotional announcement: As a gift card pioneer and global industry leader, BHN just might be the best possible place to buy bulk gift cards of all kinds. So, if you’re ready to start shopping now, shop here.

Now, back to the blog.

What are bulk gift cards?

Simply put, bulk gift cards are multiple gift cards purchased in one transaction. For businesses, this means buying a large quantity of gift cards from various brands and retailers (or a large quantity of a single gift card) at a discounted rate. That means, whether you buy gift cards for employees or buy gift cards for customers, you save.

As you’re about to see, there are a lot of benefits to buying bulk gift cards, but the biggest may be how incredibly easy it is. Compared to going from grocery store to grocery store trying to find all the gift cards you need, buying bulk gift cards is something you can do in a few clicks.

The benefits of buying gift cards in bulk

Cost savings

As we said, the benefits of buying gift cards in bulk are numerous. First and foremost, you'll save money by purchasing gift cards at a discounted rate. This means that you can stretch your budget further and/or buy more gift cards for your team or customers.

By the way, compelling rewards are very effective at helping you reach almost any business goal, whether you’re building customer loyalty or making your employees feel more valued. In fact, compared to other incentive programs:

Rewards-based incentive
programs work 30% better.2


Additionally, buying gift cards in bulk is convenient—especially when you order them online. In fact, compared to standing in your grocery store checkout line to activate 100 different gift cards, buying gift cards online is a breeze. You can purchase all the gift cards you need in one simple online transaction, saving you time and hassle.

Here’s another convenience: With gift cards, one size fits all. You don’t have to know everyone’s size, style or dietary preferences. Gift cards are all about choice.

Gift card design customization

Another advantage of buying gift cards in bulk is the ability to customize the gift card design—with your logo, a personalized message or both. Mastercard® or Visa® prepaid cards give you endless ways to customize and personalize, allowing you to create a gift card that reflects your brand and sentiment. You can:

  • create cards with any load amount.
  • add your logo.
  • upload almost any image for the overall card design.
  • print a personal message to each recipient.
  • even customize and personalize the card carrier.


All the above are great ways to make your gift cards stand out and show your team or customers that you care. And every time they use your gift card, they’ll think of you.

Don’t worry; no matter how many cards you order, BHN can still customize each individual card with a unique image, embossed message or different load amount. You can buy multiples of the same card and be done—or spend a few minutes picking different pictures and messages for each person. If you have the time, we have the technology.

Breadth of brands and retailers

With a wide range of brands and retailers available, buying gift cards in bulk gives you the flexibility to choose the perfect gift for your team or customers. Whether you are looking for a specific brand or a variety of options, buying gift cards in bulk ensures that you have a wide range of options to choose from.

Want Mastercard or Visa prepaid cards instead of gift cards of individual brands? As we’ve said, you can buy those in bulk, too.

Want a multi-brand gift card—4–6 brands on one card—so your recipients have even more choice? Those, too, are available in bulk.

How to buy gift cards in bulk

Determine your budget and quantity

So, how do you buy gift cards in bulk? First, you'll need to determine your budget and quantity needs. This will help you understand how many gift cards you can purchase, and which brands and retailers are within your budget.

At BHN, we have programs to fit any size budget. Whether you’re a small business or a global enterprise, we’ve got you covered.

Choose a provider

Next, you'll want to choose a provider that offers the best pricing and options for your needs. As a global industry leader, BHN has fine-tuned the entire process to give you the most for your money.

Here’s a bonus: There’s trust built into all our bulk gift cards. You get the same security and fraud protection features that our customers in stores enjoy, and then some. In other words, you can count on us to protect your business and protect your recipients.

Choose your gift cards

Once you have chosen a provider, you'll want to choose your cards. This is where you can customize your gift cards to reflect your brand or message. With a wide range of designs available, you can choose the perfect gift card for your team or customers.

Again, this is where BHN shines. We partner with thousands of brands from around the world, including local brands near you. Most are available as physical cards or virtual cards, which can be delivered almost instantly. Plus, we offer Blackhawk Originals™, our exclusive line of multi-brand gift cards that give your recipients more choice and a more enjoyable experience.

Determine timing and delivery

Finally, you'll need to determine the timing and delivery of your gift cards. This means choosing when and how your gift cards will be delivered to your team or customers. Do you want to hand out physical cards at a company function? Do you want virtual cards to be emailed right away?

At BHN, we offer a variety of delivery options to ensure that your gift cards arrive on time and in perfect condition.

Talk to BHN

We have the expertise and experience to help you buy bulk gift cards for any business need, and ensure you get what you want when you want it. Of course, ordering online is easy. But if you need any help at all, we’re here for you. We can even help you create and optimize your own gift card program.

Just click here or call 866.219.7533 to talk to BHN.

1. 2022 Holiday by the Numbers, NRF

2. The Next Generation Promotion Study, Aberdeen Group, 2018

Mastercard Prepaid cards issued by Pathward®, N.A., Member FDIC. Card terms and expiration apply.

Visa Prepaid cards issued by Pathward, N.A., Member FDIC. Card terms and expiration apply.