2023 US Merchant Gift Card Evaluation - NAPCO Webinar
Apr 11, 2023

Video: Gift Cards by the Numbers 2023 U.S. Merchant Gift Card Program Evaluation by NAPCO Research

The 6th annual comprehensive benchmark study of 100-plus U.S. merchants’ gift card offerings across 175 criteria is complete. Conducted by NAPCO Research in partnership with Blackhawk Network (BHN), the resulting numbers from this robust, in-depth, industry-leading effort can help any company optimize its gift card program, no matter how large or small. In this video, topics include:

• About the research - importance and methodology

• U.S. 2023 key findings and results

• Top takeaways for brands

• Live Q&A


To watch the video, just fill out the short form on this page.



Andrew Solomon
Vice President, Sales and Channel Partners
Blackhawk Network

Kevin Trigg
Vice President, Business Development
Blackhawk Network

Sarah Kositzke
Sr. Product Marketing Manager
Blackhawk Network

Nathan Safran
Vice President, Research