When it comes to learning about products, shopping news and sales, venerable television is a distant 6th for them, well behind social media and other forums.
Millennials Continue to Disrupt Shopping
Millennials are disrupting typical shopping patterns with mobile and social media in ways unimagined just a few short years ago. We've put together a new guide to help better understand Millennials and their shopping preferences.
Key findings include:
- Millennials rank gift cards as the safest method of making online purchases.
- 89 percent of millennial shoppers use smartphones to connect to the Internet on a daily basis.
- 55 percent rely on social media as their primary source for shopping news and information
Download our guide, Millennials Disrupt Shopping: The new World of Connected Shopping for insights on how Gen Y and smartphones are influencing buying decisions.
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