Retail is an ever-evolving landscape these days, and it’s important for marketers to cut through the myths to understand how consumers are actually shopping. Blackhawk Network partnered with Murphy Research to identify and quantify what’s actually happening in-store, online and even at the curb.
Here are a few key insights:
- In-store shopping is not going away, and 28% of respondents said they’re going more often this year
- Digital and mobile shopping continues to grow with 60% of respondents saying they order online for delivery at least once a month
- Gen X and Boomers are embracing online shopping—especially for groceries