Report-Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness


As part of our continuous efforts to help you maximize the profitability of your promotions, we collaborated with Aberdeen Research to ask a group of global marketing, sales and product professionals about the effectiveness of using reward-based promotions vs. discounts in 2021.

The result is our new report, Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness.

Some of the key findings include:

  • Reward-based promotions provide greater marketing effectiveness and profitability.
  • Top factors for choosing reward-based promotions include improving sales lift and purchase frequency.
  • Reward-based promotions are best for driving a positive customer experience, generating brand loyalty and increasing customer lifetime value.

To download your copy of the new Aberdeen report, just fill out the short form on this page.

Interested in learning more? Talk to a Blackhawk Network rewards expert today at 866.219.7533.

Download the resource now