Rewards-Based Promotions vs Discounts

Promotions have long been an important tool in a marketer's toolbox. But what type of promotion will help drive the results you need to achieve your business objective? 

Blackhawk Network partnered with Aberdeen to survey businesses regarding their promotions strategies to gain insight on rewards-based promotions vs. discounts.

Key findings: 

  • Preferences for rewards-based promotions 
  • Nuances with discount-based promotions 
  • How to improve results through each promotion your strategy leads you to implement 

Download our guide, "Next Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness," to see the latest trends and preferences. 

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