Selling Gift Cards Online: The Easiest Business Decision Ever


Digital gift cards are quickly becoming a must-have for any company

We’re obviously biased, but we love gift cards. We think they’re a lot of fun to receive and they’re dollar-for-dollar one of the best marketing investments a company can make. That's why we sell so many different ones: we offer access to more than 1,000 popular brands so that everyone can find something they love. People tend to love gift cards, too: for 14 years in a row, shoppers have rated gift cards as the #1 most requested gift, according to the National Retail Federation.

The shift toward online shopping has made buying gift cards online—and especially digital gift cards—even more popular and useful. For the first time, a majority of American shoppers say they’re shopping more frequently online than they do in stores.1 Buying digital gift cards for self-use is also on the rise: shoppers increasingly see digital gift cards as something they can buy for themselves to help with shopping online, budgeting or to take advantage of special deals. For the holiday shopping season in 2020, digital gift card sales rose by more than 80% over 2019.2

The appeal of offering such a popular product is obvious to retailers in any industry. All people need is a little push, which is why offering digital gift cards with incentives like cash back or fuel perks is so effective. Brands find that offering an incentive drives eager adoption of digital gift cards and happy customers.

Setting up an online gift card mall with access to more than 1,000 popular brands is simple with our easy API integration. Starting a relationship with Blackhawk Network gets you access to our existing partnerships and contracts with all of those brands. Plus, we support you with a smooth eCommerce experience and best-in-class security protections.

Ready to learn more?

Let's Talk Digital Gift Cards.


1. The “2020 BrandedPayTM Post-Holiday Shopping” report is based on the findings of an internet-based survey conducted by Survey Monkey on behalf of Blackhawk Network between December 27–29, 2020. The sample size included mover 2,000 respondents ages 18+. Gift card growth findings are based on 2019 and 2020 sales data from Blackhawk Network from over 50,000 merchant locations across the US.

2. “BrandedPayTM: How People and Brands Connect Through Payments” is based on the findings of an internet-based survey conducted by Leger on behalf of Blackhawk Network between February 12 and March 17, 2020. The sample size included over 12,000 respondents in eight countries.

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