Sephora Drives Faster Digital Gifting Revenue Growth


Sephora is a visionary beauty-retail organization offering a unique, open-sell environment in 1,780 stores in 29 countries worldwide, along with Sephora.com and the Sephora to Go mobile app. As the company sought to differentiate its omni-channel strategy, it turned to CashStar’s gift card commerce solution. 

Leveraging CashStar Commerce, Sephora was able to offer personalized gift card experiences across all channels, including its website, mobile and in-store. 

The results from Sephora were strong

  • 8x year-over-year digital gift card revenue growth
  • 71% lift in average in-store basket size over initial digital gift card value
  • 30% higher initial purchase value with digital gift cards

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