Wakefern Food Corp., the retailer-owned grocery cooperative behind brands like ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway, Dearborn Market and Gourmet Garage, wanted to further innovate their gift card program by providing new and unique gift card offerings for their customers.

Wakefern partnered with BHN in March of 2022 and launched with the full display of BHN’s gift card mall and Blackhawk Originals™ offerings, including gift card options for local businesses and charitable and community organizations.

Wakefern is already planning on expanding their work with BHN with a new offering of digital gift cards, starting in 2023.

“We’re going to keep building on the success of our launch,”
said JD Brown, Sales and Operations Manager for Digital Commerce.

To read the Wakefern case study, just fill out the short form on this page.

To build or improve your gift card program, call 866.219.7533 and talk to Blackhawk Network.