expected 2021 merchant gift card sales1
expected 2021 Visa and Mastercard gift card sales1
of Millennials still shop in-store at least once a month2
For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1
For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues. 1
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3
One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Gift Cards in-store and online for last-minute shoppers.
People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves.
Birthdays top the list of reasons to give a gift card.1 Gift Cards are flexible options that everyone can appreciate.
Whether you want to sell gift cards or are looking for a gift card distributor, this eBook, “Take Your Gift Card From Here to Everywhere,” gives an overview of all the ways we can help you maximise your gift card revenue.
1Mercator Advisory Group, 15th Annual U.S. Open-Loop and Closed-Loop Prepaid Cards Market Forecasts, 2017–2021, Sept & Nov 2018.
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, USA, March 2019.