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Commerce Products
Secure your share of gift card sales
Gift card sales continue to increase year over year.
$100.6B
expected 2021 merchant gift card sales1
$23.8B
expected 2021 Visa and Mastercard gift card sales1
80%
of Millennials still shop in-store at least once a month2
Partner with the merchant gift card innovator
For Blackhawk Network, it all started with branded plastic cards that hang on racks in grocery stores. Twenty years later, these gift cards come in both physical and digital formats and are more popular than ever—in fact, the global gift card market is expected to reach $750 billion by 2026.1
Gift cards are loved
For a twelfth consecutive year, gift cards remain the most requested gift according to the National Retail Federation.2
Gift cards grow loyalty
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogues. 1
Gift cards encourage more spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a gift card they received.3
Make special occasions more spontaneous
One-third of gift cards are purchased on the same day they’re given as a gift.1 That’s a great reason to sell Gift Cards in-store and online for last-minute shoppers.
Self-use is on the up and up
People spend more on gift cards—about $4 more on average1—when they’re planning to use the cards themselves.
Celebrate birthdays near and far
Birthdays top the list of reasons to give a gift card.1 Gift Cards are flexible options that everyone can appreciate.
1Mercator Advisory Group, 15th Annual U.S. Open-Loop and Closed-Loop Prepaid Cards Market Forecasts, 2017–2021, Sept & Nov 2018.
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, USA, March 2019.