Top gift card tips for 2020

Are you doing everything you can to capitalise on your gift card program? Watch our webinar, “20 Ways to Optimize Your Gift Card Program in 2020,” to learn from industry leaders how you can drive more revenue and increase engagement. 

gift card program webinar

Let us manage card production

As a turnkey program provider, Blackhawk Network is also experienced in production. We’ve produced more than 500 million cards globally. But we don’t just produce a lot of cards—we produce them the right way, using the latest production and supply chain technology and inventory processes.

Each of our production and distribution systems is designed to make every peg in each in-store display as productive as possible.

Our card production benefits

By letting us manage your card production, you don’t have to worry about the details. Our expertise gives you the freedom to focusing on your gift card program marketing strategies to help grow your program.

  • Consolidated and standardised production processes
  • Dedicated teams of design and project management experts
  • Direct store delivery for efficiency and savings

In-store marketing and merchandising services

Merchandising best practices

Whatever your gift card goals, our merchandising best practices optimizes revenue for all of your in-store fixtures, including standalone end endcap displays. Plus, grow the category by scaling card partner’s promotions—Blackhawk’s extensive in-store and digital promotions capabilities can drive up to 40% growth. Our feet-on-the-street services include:

  • Helping you choose the right product and the right placement
  • Designing, managing and tracking your gift card marketing programs
  • Keeping you on top of the industry by sharing the latest trends and consumer insights

Marketing promotions

As an industry pioneer, no one knows gift card customers better than Blackhawk Network. Our expert marketing strategists work to make sure your gift card category produces great results for your business. Our state-of-the-art technology stack and experienced, end-to-end marketing agency manages more than 5,000 promotional events for our partners every year.

Excellent cardholder services

We also offer customer service support for cardholders, so any problem can be settled quickly by phone and email. Our global customer service network handles millions of customer contacts annually with a commitment to resolution.
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Security-minded solutions

We power more than $25 billion in transactions per year. These omnichannel solutions demand industry-leading commerce and security-minded protection for purchases. That’s why we deliver scalable and trustworthy solutions that are trusted by hundreds of well-known brands. When customers have a better gift card experience—no false declines and a smooth pathway to shopping—they come back to buy more often.

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Integrated program services

Our client success teams coordinate a multi-disciplinary team to support every aspect of your gift card sales, from on-boarding and technical operations to financial services and robust reporting. 

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